If those of us in positions of responsibility fail to do everything in our power to protect the right of privacy, we risk something far more valuable than money. We risk our way of life.
TIM COOKLife is fragile. We’re not guaranteed a tomorrow so give it everything you’ve got.
More Tim Cook Quotes
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If I’m expected to keep your messages, and everybody else’s, then there should be a law that says, you need to keep all of these.
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Security isn’t just a feature, it’s a base, it’s a fundamental, right.
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So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.
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I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.
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Life is fragile. We’re not guaranteed a tomorrow so give it everything you’ve got.
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We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day.
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Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.
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A wave of legislation, introduced in more than two dozen states, would allow people to discriminate against their neighbors.
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You want to be the pebble in the pond that creates the ripples for change.
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I don’t really think anything Microsoft does puts pressure on Apple.
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Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.
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Android dominates the mobile malware market.
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Graduates, your values matter. They are your north star. And work takes on new meaning when you feel you’re pointed in the right direction. Otherwise, it’s just a job. And life is too short for that.
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You can only do so many things great, and you should cast aside everything else.
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We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
TIM COOK






