My own view is that encryption is a much better, much better world. And I’m not the only person that thinks that.
TIM COOKLife is fragile. We’re not guaranteed a tomorrow so give it everything you’ve got.
More Tim Cook Quotes
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Apple Watch is the most personal device we’ve ever created.
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An acorn would never brag about giving shade.
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Since these early days, I have seen and have experienced many types of discrimination and all of them were rooted in the fear of people that were different than the majority.
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I am who I am, and I’m focused on that, and being a great CEO of Apple.
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Nobody wants to buy sour milk.
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Let your joy be in your journey, not in some distant goal.
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If I’m expected to keep your messages, and everybody else’s, then there should be a law that says, you need to keep all of these.
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I am driven by great work and seeing people do incredible things and having a part in that.
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From an app point of view, if you looked at innovation on the PC, you’d be hard pressed to find companies innovating. The list is small.
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They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be.
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I think that [there is] this fundamental right to privacy and the philosophy that government shouldn’t be intrusive.
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What makes Siri cool is she has a personality.
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Apple is this great American company that could have only happened here.
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I’m speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information.
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Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company.
TIM COOK