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My own view is that encryption is a much better, much better world. And I’m not the only person that thinks that.

Tim Cook

I don’t really think anything Microsoft does puts pressure on Apple.
TIM COOK

Anything Apple Microsoft Pressure Really Think
We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day.
TIM COOK

Company Day Every Focus Good Idea Know Knowledge Most Raed
I don’t own encryption, Apple doesn’t own encryption. Encryption, as you know, is everywhere. In fact some of encryption is funded by our government.
TIM COOK

Apple Encryption Everywhere Fact Funded Government Some
Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.
TIM COOK

Creativity Eay Enough Keep People Simplest Something Thinking
Apple Pay is forever changing the way we pay for things.
TIM COOK

Apple Change Forever Pay Thing Way
There are times in all of our lives when a reliance on gut or intuition just seems more appropriate – when a particular course of action just feels right.
TIM COOK

Action All Appropriate Course Feel Gut Intuition Live Particular Reliance Right Seem Times
A few years ago, users of Internet services began to realize that when an online service is free, you’re not the customer. You’re the product.
TIM COOK

Ago Began Online Customer Interest Product Service User Year
So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I’d learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.
TIM COOK

Church Discovery Figure Heart led Moral Myself Out Own Parent Process Right Search True
Let your joy be in your journey, not in some distant goal.
TIM COOK

Detrain Goal Jo Journey Let Some
From an app point of view, if you looked at innovation on the PC, you’d be hard pressed to find companies innovating. The list is small.
TIM COOK

App Companies From Hard Innovating Innovation List Look Point Press Small View
In the long arc of time, you are only relevant if customers love you.
TIM COOK

Arc Constoemr Long Love Relevant Time
We can’t take all of our energy and all of our care and finish the painting, then have someone else put their name on it.
TIM COOK

Care Energy Finish Name Painting Someone
History rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.
TIM COOK

Forget Happen History One Person Yield
If those of us in positions of responsibility fail to do everything in our power to protect the right of privacy, we risk something far more valuable than money. We risk our way of life.
TIM COOK

Everything Money More Position Power Privacy Protect Responsible Something Valuable
We say no to great ideas in order to keep the amount of things we focus on very small in number so that we can put enormous energy behind the ones we do choose…..It’s not just saying yes to the right products, it’s saying no to many products that are good ideas, but just not nearly as good as the other ones.
TIM COOK

Choose Energy Enor Focus Good Great Idea Isea Keep Member One Ous Product Say Small
Discrimination, in all its forms, is bad for business.
TIM COOK

Bsuienss Discrimination Form Nbad

My own view is that encryption is a much better, much better world. And I’m not the only person that thinks that.

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My own view is that encryption is a much better, much better world. And I’m not the only person that thinks that.

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Popular Authors

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