Discrimination, in all its forms, is bad for business.
TIM COOKHistory rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.
More Tim Cook Quotes
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We sold more iPads in the last quarter alone than any PC manufacturer sold in their entire line.
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Since these early days, I have seen and have experienced many types of discrimination and all of them were rooted in the fear of people that were different than the majority.
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Everybody doesn’t want to have to be a computer scientist to protect themselves. Most people have no desire to do that.
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The iPad remains Apple’s second bestselling product – all the more reason why the iPad Pro needs to be “big” in every sense of the word.
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You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.
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Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those.
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It is possible to be aware of God at all times.
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You can’t have a back door that’s only for the good guys.
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If I’m expected to keep your messages, and everybody else’s, then there should be a law that says, you need to keep all of these.
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Apple Stores Offer the Best Buying Experience and Customer Service On The Planet
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I don’t own encryption, Apple doesn’t own encryption. Encryption, as you know, is everywhere. In fact some of encryption is funded by our government.
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Price is rarely the most important thing. A cheap product might sell some units.
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Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.
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We can’t take all of our energy and all of our care and finish the painting, then have someone else put their name on it.
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When I think of civil liberties I think of the founding principles of the country. The freedoms that are in the First Amendment. But also the fundamental right to privacy.
TIM COOK






