If I’m working with you for several months on things, if I have a relationship with you, and I decide one day I’m going to sue you,
TIM COOKHistory rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.
More Tim Cook Quotes
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You want to be the pebble in the pond that creates the ripples for change.
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I’m a country boy at the end of the day. I’m going to pick up the phone and tell you I’m going to sue you.
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Today, we are pleased to announce the biggest advancement in iPhone.
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I believe that if you took privacy and you said, I’m willing to give up all of my privacy to be secure. So you weighted it as a zero.
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Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
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Apple Stores Offer the Best Buying Experience and Customer Service On The Planet
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So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.
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We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
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To whom much is given, much is expected. I do believe this. It’s embedded in me.
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A great product isn’t just a collection of features. It’s how it all works together.
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Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.
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The worst thing in the world that can happen to you if you’re an engineer that has given his life to something is for someone to rip it off and put their name to it.
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Security isn’t just a feature, it’s a base, it’s a fundamental, right.
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Discrimination isn’t something that’s easy to oppose. It doesn’t always stare you in the face. It moves in the shadows. And sometimes it shrouds itself within the very laws meant to protect us.
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Discrimination, in all its forms, is bad for business.
TIM COOK