I remember what it was like to grow up in the South in the 1960s and 1970s.
TIM COOKHistory rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.
More Tim Cook Quotes
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Certainly some things that are very good can sometimes be used in a bad way.
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We can’t take all of our energy and all of our care and finish the painting, then have someone else put their name on it.
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Discrimination isn’t something that’s easy to oppose. It doesn’t always stare you in the face. It moves in the shadows. And sometimes it shrouds itself within the very laws meant to protect us.
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Security isn’t just a feature, it’s a base, it’s a fundamental, right.
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There’s a mountain of information about us. I mean there’s so much. Anyway, I’m not an intelligence person. But I just look at it and it’s a mountain of data.
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Graduates, your values matter. They are your north star. And work takes on new meaning when you feel you’re pointed in the right direction. Otherwise, it’s just a job. And life is too short for that.
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Life is fragile. We’re not guaranteed a tomorrow so give it everything you’ve got.
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I don’t consider myself an activist, but I realize how much I’ve benefited from the sacrifice of others.
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If I’m expected to keep your messages, and everybody else’s, then there should be a law that says, you need to keep all of these.
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Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those.
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So let me be clear: I’m proud to be gay, and I consider being gay among the greatest gifts God has given me.
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You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.
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A lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door.
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If you want me to do things only for ROI reasons, you should get out of this stock.
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Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company.
TIM COOK