Excellence has become a habit.
TIM COOKHistory rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.
More Tim Cook Quotes
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If those of us in positions of responsibility fail to do everything in our power to protect the right of privacy, we risk something far more valuable than money. We risk our way of life.
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I’m speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information.
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Gaming has kind of evolved a bit. More people play on portable devices.
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In my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.
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The worst thing in the world that can happen to you if you’re an engineer that has given his life to something is for someone to rip it off and put their name to it.
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Our new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.
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The largest lesson I learned from Steve was that the joy in life is in the journey, and I saw him live this every day.
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Let your joy be in your journey, not in some distant goal.
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You can’t have a back door that’s only for the good guys.
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The sidelines are not where you want to live your life. The world needs you in the arena!
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Security isn’t just a feature, it’s a base, it’s a fundamental, right.
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Where we might go in the future, we’ll see. Customers love games. I’m not interested in being in the console business in what is thought of as traditional gaming. But Apple is a big player today and things in the future will only make that bigger.
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You are more powerful than you think.
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A great product isn’t just a collection of features. It’s how it all works together.
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I am who I am, and I’m focused on that, and being a great CEO of Apple.
TIM COOK