I don’t own encryption, Apple doesn’t own encryption. Encryption, as you know, is everywhere. In fact some of encryption is funded by our government.
TIM COOKCertainly some things that are very good can sometimes be used in a bad way.
More Tim Cook Quotes
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Discrimination isn’t something that’s easy to oppose. It doesn’t always stare you in the face. It moves in the shadows. And sometimes it shrouds itself within the very laws meant to protect us.
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Excellence has become a habit.
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You want to be the pebble in the pond that creates the ripples for change.
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Let your joy be in your journey, not in some distant goal.
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I’m a country boy at the end of the day. I’m going to pick up the phone and tell you I’m going to sue you.
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Our competition is different. They’re confused. They chased after netbooks. Now they’re trying to make PCs into tablets and tablets into PCs. Who knows what they’ll do next?
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I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.
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Maybe law enforcement would like the ability to turn on the camera on your Mac.
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Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.
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In the world of cyber security, the last thing you want is to have a target painted on you.
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I remember what it was like to grow up in the South in the 1960s and 1970s.
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There’s a mountain of information about us. I mean there’s so much. Anyway, I’m not an intelligence person. But I just look at it and it’s a mountain of data.
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And that’s what everyone at Apple is focused on – pushing forward and creating the future.
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Everybody doesn’t want to have to be a computer scientist to protect themselves. Most people have no desire to do that.
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Apple Watch is the most personal device we’ve ever created.
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