Let your joy be in your journey, not in some distant goal.
TIM COOKCertainly some things that are very good can sometimes be used in a bad way.
More Tim Cook Quotes
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You can only do so many things great, and you should cast aside everything else.
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If I’m working with you for several months on things, if I have a relationship with you, and I decide one day I’m going to sue you,
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The longer the meeting, the less is accomplished.
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We’re talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
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Open to everyone, regardless of where they come from, what they look like, how they worship or who they love.
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Gaming has kind of evolved a bit. More people play on portable devices.
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The government should always be the one defending civil liberties.
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I don’t really think anything Microsoft does puts pressure on Apple.
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An acorn would never brag about giving shade.
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So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.
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In the long arc of time, you are only relevant if customers love you.
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The largest lesson I learned from Steve was that the joy in life is in the journey, and I saw him live this every day.
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Discrimination, in all its forms, is bad for business.
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I’m speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information.
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I am who I am, and I’m focused on that, and being a great CEO of Apple.
TIM COOK