We say no to great ideas in order to keep the amount of things we focus on very small in number so that we can put enormous energy behind the ones we do choose…..It’s not just saying yes to the right products, it’s saying no to many products that are good ideas, but just not nearly as good as the other ones.
TIM COOKCertainly some things that are very good can sometimes be used in a bad way.
More Tim Cook Quotes
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We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.
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Anything can change, because the smartphone revolution is still in the early stages.
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Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.
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I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.
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From our point of view it’s important that Apple not be the developer for the world.
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Nobody wants to buy sour milk.
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Without encryption, you and I wouldn’t be able to do our banking online.
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Android dominates the mobile malware market.
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Let your joy be in your journey, not in some distant goal.
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What makes Siri cool is she has a personality.
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If those of us in positions of responsibility fail to do everything in our power to protect the right of privacy, we risk something far more valuable than money. We risk our way of life.
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You can’t have a back door that’s only for the good guys.
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Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.
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I believe that if you took privacy and you said, I’m willing to give up all of my privacy to be secure. So you weighted it as a zero.
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Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.
TIM COOK