My business is not reading your messages. I don’t have a business doing that. And it’s against my values to do that. I don’t want to read your private stuff.
TIM COOKCertainly some things that are very good can sometimes be used in a bad way.
More Tim Cook Quotes
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Android dominates the mobile malware market.
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History rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.
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An acorn would never brag about giving shade.
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Discrimination isn’t something that’s easy to oppose. It doesn’t always stare you in the face. It moves in the shadows. And sometimes it shrouds itself within the very laws meant to protect us.
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Since these early days, I have seen and have experienced many types of discrimination and all of them were rooted in the fear of people that were different than the majority.
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We say no to great ideas in order to keep the amount of things we focus on very small in number so that we can put enormous energy behind the ones we do choose…..It’s not just saying yes to the right products, it’s saying no to many products that are good ideas, but just not nearly as good as the other ones.
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There are times in all of our lives when a reliance on gut or intuition just seems more appropriate – when a particular course of action just feels right.
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Price is rarely the most important thing. A cheap product might sell some units.
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We make the best phone, we don’t make the most phones.
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Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.
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So let me be clear: I’m proud to be gay, and I consider being gay among the greatest gifts God has given me.
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Our new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.
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Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.
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From our point of view it’s important that Apple not be the developer for the world.
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In the long arc of time, you are only relevant if customers love you.
TIM COOK







