“Certainly some things that are very good can sometimes be used in a bad way.”

Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.

If I’m expected to keep your messages, and everybody else’s, then there should be a law that says, you need to keep all of these.

Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.

No matter what you do next, the world needs your energy, your passion, your impatience for progress. Don’t shrink from risk. And tune out those critics and cynics.

Apple Pay is forever changing the way we pay for things.

A wave of legislation, introduced in more than two dozen states, would allow people to discriminate against their neighbors.

Excellence has become a habit.

History rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.

Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.

The sidelines are not where you want to live your life. The world needs you in the arena!

I am who I am, and I’m focused on that, and being a great CEO of Apple.

Maybe law enforcement would like the ability to turn on the camera on your Mac.

Where we might go in the future, we’ll see. Customers love games. I’m not interested in being in the console business in what is thought of as traditional gaming. But Apple is a big player today and things in the future will only make that bigger.

A lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door.

America is always stronger when we do things together.

From an app point of view, if you looked at innovation on the PC, you’d be hard pressed to find companies innovating. The list is small.

There is no great danger to politics in the desire for certainty at any price.

I agree that all good photographs are documents, but I also know that all documents are certainly not good photographs.

If men would only take the chances of doing right because it is right, instead of the immediate certainty of the advantage of doing wrong, how much happier would their lives be.

Certainty is usually a sign of pathology.

Fortune favors the brave; and the world certainly gives the most credit to those who are able to give an unlimited credit to themselves.

Painting is something that you need to do, if not every day, then certainly most days. It is almost like being a pianist: if you stop, you lose something.

I certainly wasn’t happy. Happiness has to do with reason, and only reason earns it. What I was given was the thing you can’t earn, and can’t keep, and often don’t even recognize at the time; I mean joy.

If I should certainly say to a novice, ‘Write from experience and experience only,’ I should feel that this was rather a tantalizing monition if I were not careful immediately to add, ‘Try to be one of the people on whom nothing is lost.’