“You know the cost of replacing it, but not the cost of a dissatisfied customer.”

No one knows the cost of a defective product – don’t tell me you do.

You can not define being exactly on time.

Customer expectations? Nonsense. No customer ever asked for the electric light, the pneumatic tire, the VCR, or the CD.

People don’t like to make mistakes.

Quality is everyone’s responsibility.

Customers that boast about your project or service, and that bring friends with them.

In 1945, the world was in a shambles. American companies had no competition.

My mother was my biggest role model. She taught me to hate waste. We never wasted anything.

The prevailing system of management has crushed fun out of the workplace.

Quality’ means what will sell and do a customer some good – at least try to.

Eliminate numerical quotas, including Management by Objectives.

It is not enough to do your best; you must know what to do, and then do your best.

If you do not know how to ask the right question, you discover nothing.

The result of long-term relationships is better and better quality, and lower and lower costs.

People with targets and jobs dependent upon meeting them will probably meet the targets – even if they have to destroy the enterprise to do it.

We are here to make another world.