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Customer expectations? Nonsense. No customer ever asked for the electric light, the pneumatic tire, the VCR, or the CD.

W. Edwards Deming

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Ask Cd Custom Customer Electric Ever Expectation Light Nonsense Pneumatic Tire Vcr

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

All customer expectations are only what you and your competitor have led him to expect. He knows nothing else.
W. EDWARDS DEMING

Al Competitor Customer Else Expect Expectation Know Nothing Only
The prevailing – and foolish – attitude is that a good manager can be a good manager anywhere, with no special knowledge of the production process he’s managing.
W. EDWARDS DEMING

Anywhere Attitude Foolish Good Knowledge Manage Manager No Prevail Process Production Special
In Japan, a company worker’s position is secure. He is retrained for another job if his present job is eliminated by productivity improvement.
W. EDWARDS DEMING

Another Country Eliminate Improvement Position Present Productivity Retrain Secure Worker
What should be the aim of management? What is their job?
W. EDWARDS DEMING

Aim Job Management Should
Customers that boast about your project or service, and that bring friends with them.
W. EDWARDS DEMING

Boast Bring Customer Friend Project Service Them
A man with a financial background may know nothing about manufacturing shoes or cars, but he’s put in charge anyway.
W. EDWARDS DEMING

Anyway Background Charge Finance Know Man Manufacture Nothing Show
Innovation comes from the producer – not from the customer.
W. EDWARDS DEMING

Come Customer Innovation Producer
Export anything to a friendly country except American management.
W. EDWARDS DEMING

Anything Country Except Export Friendly Management
So nobody really thought much about quality. Why should they? The world bought everything America produced. It was a prescription for disaster.
W. EDWARDS DEMING

Bought Disaster Everything Much Nobody Prescription Produce Quality
Customer expectations? Nonsense. No customer ever asked for the electric light, the pneumatic tire, the VCR, or the CD.
W. EDWARDS DEMING

Ask Cd Custom Customer Electric Ever Expectation Light Nonsense Pneumatic Tire Vcr
People don’t like to make mistakes.
W. EDWARDS DEMING

Like Make Mistake People
It is not enough to do your best; you must know what to do, and then do your best.
W. EDWARDS DEMING

Best Do Enough Know Must To Your
Lack of knowledge… that is the problem.
W. EDWARDS DEMING

Al Knowledge Lack One Liner Problem
Any manager can do well in an expanding market.
W. EDWARDS DEMING

Any Manager Expand Market Well
You can not define being exactly on time.
W. EDWARDS DEMING

Can Define Exactly Nit Time You
You should not ask questions without knowledge.
W. EDWARDS DEMING

Ask Knowledge Question Should

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