The benefit to building a startup is that customers don’t have the same kind of friction when they adopt new technology.
AARON LEVIE- I think people are always able to achieve more than they think they can. While that’s cliche, I don’t know if managers think about that enough. You have to set your sights extremely high.
AARON LEVIE
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I think people are always able to achieve more than they think they can. While that’s cliche, I don’t know if managers think about that enough. You have to set your sights extremely high.
More Aaron Levie Quotes
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The benefit to building a startup is that customers don’t have the same kind of friction when they adopt new technology.
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Opportunity lives at the intersection of what people need tomorrow and can be just barely built today.
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If you’re waiting for encouragement from others, you’re doing it wrong. By the time people think an idea is good, it’s probably too late.
AARON LEVIEIf you’re waiting for encouragement from others, you’re doing it wrong. By the time people think an idea is good, it’s probably too late.
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Companies have never won. You’re always either fighting for survival, or fighting for relevance.
AARON LEVIECompanies have never won. You’re always either fighting for survival, or fighting for relevance.
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If there could’ve ever been a magical time to build an enterprise software company, now is absolutely that time.
AARON LEVIEIf there could’ve ever been a magical time to build an enterprise software company, now is absolutely that time.
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Uber is a $3.5 billion lesson in building for how the world *should* work instead of optimizing for how the world *does* work
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The IT model of the enterprise has become a lot more user lead.
AARON LEVIEThe IT model of the enterprise has become a lot more user lead.
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Sometimes things are the way they are and can’t be changed, other times it’s because no one ever tried. Your job is to find the latter.
AARON LEVIESometimes things are the way they are and can’t be changed, other times it’s because no one ever tried. Your job is to find the latter.
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What happens to the Microsofts, Oracles and IBMs of the world is that when they get big enough, they don’t think they need to bring that same level of focus and energy to the end-user experience.
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Why we do what we do: that moment when you get to see the future on your computer screen before the rest of the world.
AARON LEVIEWhy we do what we do: that moment when you get to see the future on your computer screen before the rest of the world.
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Start with the assumption that the best way to do something is not the way it’s being done right now.
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You intentionally start small, because you will not be able to compete with an incumbent… because the incumbent is always going to go for the full solution.
AARON LEVIEYou intentionally start small, because you will not be able to compete with an incumbent… because the incumbent is always going to go for the full solution.
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Read these 3 books – Crossing the Chasm, Innovators Dilemma and Behind the Cloud.
AARON LEVIERead these 3 books – Crossing the Chasm, Innovators Dilemma and Behind the Cloud.
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Do things that incumbents can’t or won’t do because it’s economically or technically infeasible.
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In a user lead model, users are bringing in their own technology… and you can build software then, around the user.
AARON LEVIEIn a user lead model, users are bringing in their own technology… and you can build software then, around the user.
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I think bad politics are incredibly dangerous, so it’s important to make sure that people are communicating well. Culture and morale are super important. It’s best to not force it, but let it happen organically and genuinely.
AARON LEVIEI think bad politics are incredibly dangerous, so it’s important to make sure that people are communicating well. Culture and morale are super important. It’s best to not force it, but let it happen organically and genuinely.
AARON LEVIE


