Innovation in tech favors the naive and the stubborn. If you are too rational you won’t tackle problems that others once failed at.
AARON LEVIEInnovation in tech favors the naive and the stubborn. If you are too rational you won’t tackle problems that others once failed at.
AARON LEVIEThe best technology is aimed far enough in the future that it stands out, but close enough to the present that it blends in.
AARON LEVIEYou want to find the really crazy but still somewhat reasonable outliers within the customer ecosystem.
AARON LEVIEIn the enterprise you want to start intentionally small.
AARON LEVIESometimes things are the way they are and can’t be changed, other times it’s because no one ever tried. Your job is to find the latter.
AARON LEVIEToo little process and you can’t get good work done. Too much process and you can’t get any work done. Most companies never find the middle.
AARON LEVIEIf there could’ve ever been a magical time to build an enterprise software company, now is absolutely that time.
AARON LEVIEStart with something simple and small, then expand over time. If people call it a ‘toy’ you’re definitely onto something.
AARON LEVIEThe only way to avoid disruption is to constantly do what you would if you were just starting out.
AARON LEVIETip: Take the stodgiest, oldest, slowest moving industry you can find. And build amazing software for it.
AARON LEVIEDo things that incumbents can’t or won’t do because it’s economically or technically infeasible.
AARON LEVIEIt’s unfortunate biologically we have to sleep.
AARON LEVIEModularize, don’t customize. Build a platform as opposed to building all of the custom technology and custom vertical experiences.
AARON LEVIEUber is a $3.5 billion lesson in building for how the world *should* work instead of optimizing for how the world *does* work
AARON LEVIEIf every customer is using your product “correctly”, you’ll never learn anything interesting about what to do next.
AARON LEVIEThe benefit to building a startup is that customers don’t have the same kind of friction when they adopt new technology.
AARON LEVIE