You can look at the cost structure of an incumbent company and discover: where are they not going to be able to drop their prices… because that business model is fundamental to the existence of the company.
AARON LEVIEIf people don’t think the odds are against you, you’re doing it wrong.
More Aaron Levie Quotes
-
-
I think I’m the kind of person who would be very difficult to employ – I’m pretty annoying, but driven.
AARON LEVIE -
I think people are always able to achieve more than they think they can. While that’s cliche, I don’t know if managers think about that enough. You have to set your sights extremely high.
AARON LEVIE -
I have a lot of faults. I often interrupt in meetings. I talk too loud. I talk too fast.
AARON LEVIE -
All we’re really doing is repeating technologies that were tried 10, 20, 30 years ago… it’s just that it was too expensive, too unusable, and we didn’t have the enabling technologies to make it possible.
AARON LEVIE -
My dad is a chemical engineer, and my mom was a teacher. They were pretty serious about education, but I always thought about things a little bit differently.
AARON LEVIE -
You intentionally start small, because you will not be able to compete with an incumbent… because the incumbent is always going to go for the full solution.
AARON LEVIE -
Start with the assumption that the best way to do something is not the way it’s being done right now.
AARON LEVIE -
Go after the customers that are working in the future, but haven’t totally lost their minds.
AARON LEVIE -
Uber is a $3.5 billion lesson in building for how the world *should* work instead of optimizing for how the world *does* work
AARON LEVIE -
The IT model of the enterprise has become a lot more user lead.
AARON LEVIE -
Companies have never won. You’re always either fighting for survival, or fighting for relevance.
AARON LEVIE -
The benefit to building a startup is that customers don’t have the same kind of friction when they adopt new technology.
AARON LEVIE -
Opportunity lives at the intersection of what people need tomorrow and can be just barely built today.
AARON LEVIE -
The product that wins is the one that bridges customers to the future, not the one that requires a giant leap.
AARON LEVIE -
I’m obsessed with speed. I’m always asking myself, ‘Why can’t we do things faster? Why can’t it happen more efficiently? Why is this requiring three meetings instead of one?’
AARON LEVIE