Your culture is your brand.
TONY HSIEHWithout conscious and deliberate effort, inertia always wins.
More Tony Hsieh Quotes
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If I was going to go into an office I wanted it to be with people I would choose to be around even if we didn’t have to work together and so that was one of the major reasons why I decided out of all the different companies we invested in to work with Zappos.
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Ask yourself: would you be comfortable printing everything your employees, customers & partners have to say about your culture?
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We asked ourselves what we wanted this company to stand for. We didn’t want to just sell shoes. I wasn’t even into shoes – but I was passionate about customer service.
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I’d rather spend money on things that improve the customer experience than on marketing.
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The biggest (and hardest) lesson I’ve learned in life is that the external world is just a reflection of the world within.
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Things are never as bad or as good as they seem.
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Our customers call and e-mail us to say that’s how it feels when a Zappos box arrives. And that’s how we view this company.
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Learn by doing. Theory is nice, but nothing replaces actual experience.
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If there are too many competitors, even if you’re the best it’s a lot harder to win.
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Good businesses generate missions to drive their profits. Great businesses generate profits to drive their missions.
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Every employee can affect your company’s brand, not just the front-line employees that are paid to talk to your customers.
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Most companies are very quick to hire and slow to fire, when really it should be the other way around.
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A bigger business is like a cruise ship: There are lots of amenities and you can go a lot further, but it’s harder to turn quickly.
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What’s the best way to build a brand for the long term? In a word: culture.
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Just figure out what your personal values are then just make those the corporate values.
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