Ask yourself: would you be comfortable printing everything your employees, customers & partners have to say about your culture?
TONY HSIEHBusiness is all about learning to balance the short-term, medium-term and long-term and I think it’s when things are going well it covers up a lot of mistakes and bad decisions because you’re growing so quickly.
More Tony Hsieh Quotes
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Your brand is your culture.
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It doesn’t cost anything to say hi when you pass someone else in the hallway, whereas, most corporations if you pass you avoid eye contact.
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Just figure out what your personal values are then just make those the corporate values.
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I’d rather spend money on things that improve the customer experience than on marketing.
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Every employee can affect your company’s brand, not just the front-line employees that are paid to talk to your customers.
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Hopefully 10 years from now people won’t even realize we started out selling shoes. They will just think about Zappos as a place to get the best customer service.
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Help inspire people to realize they are capable of changing the world.
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A great brand is a story that never stops unfolding.
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Your culture is your brand.
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The best businesses are really ones that can combine passion, profits, and purpose.
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Business is all about learning to balance the short-term, medium-term and long-term and I think it’s when things are going well it covers up a lot of mistakes and bad decisions because you’re growing so quickly.
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Learn by doing. Theory is nice, but nothing replaces actual experience.
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We decided that if we get the culture right, most of the stuff, like building a brand around delivering the very best customer service, will just take care of itself.
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Success is getting to a point where you’d be truly OK with losing everything you have and starting over.
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If you’re focused on the friendship as its own reward, serendipitous stuff just happens. I know that sounds weird, but I can tell you for our 12 years of existence, it’s actually how a lot of stuff happens.
TONY HSIEH






