“If someone is self-aware, then they can always continue to grow. If they’re not self-aware, I think it’s harder for them to evolve or adapt beyond who they already are.”

Just figure out what your personal values are then just make those the corporate values.

I view my role more as trying to set up an environment where the personalities, creativity and individuality of all the different employees come out and can shine.

The brand is just a lagging indicator of a company’s culture.

Ask yourself: would you be comfortable printing everything your employees, customers & partners have to say about your culture?

Zappos is a customer service company that just happens to sell shoes.

Inspire other communities and cities to reinvent themselves.

The best leaders are servant leaders – they serve those they lead.

The best businesses are really ones that can combine passion, profits, and purpose.

If I was going to go into an office I wanted it to be with people I would choose to be around even if we didn’t have to work together and so that was one of the major reasons why I decided out of all the different companies we invested in to work with Zappos.

Things are never as bad or as good as they seem.

I made a list of the happiest periods of my life & I realized that none of them involve money.

I think the most important thing is just if you hire people whose personal values match the corporate core values – and not just the stated ones.

Twitter is like hugging. Just because it’s hard to measure the return on investment doesn’t mean there isn’t value there.

It doesn’t cost anything to say hi when you pass someone else in the hallway, whereas, most corporations if you pass you avoid eye contact.

Get the culture right, and everything else just falls into place.

Help inspire people to realize they are capable of changing the world.

I had become aware, as early as my college days, that no opinion, however absurd and incredible can be imagined, that has not been held by one of the philosophers.

When you happy, you get locked in sleep. You get sleepy happy. I always wanna be on point. I always wanna be aware.

To be aware & not to act: The worst misfortune.

Love is the only way to grasp another human being in the innermost core of his personality. No one can become fully aware of the very essence of another human being unless he loves him.

The most difficult situation in life is being aware that you’re lost.

Lucid dreaming is dreaming but you being aware that you’re doing it.

You cannot teach a person something he does not already know, you can only bring what he does know to his awareness.

If, then, my awareness of the past and future makes me less aware of the present, I must begin to wonder whether I am actually living in the real world.