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We have no patent on anything we do and anything we do can be copied by anyone else. But you can’t copy the heart and the soul and the conscience of the company.

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Business Company Conscience Heart Soul

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Success is best when it is shared.
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Hiring people is an art, not a science, and resumes can’t tell you whether someone will fit into a company’s culture.
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You cant build any kind of organization if you’re not going to surround yourself with people who have experience and skill base beyond your own.
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I honestly never dreamed at the time that I would one day own the Starbucks and or be in a position where we would have more than 10,000 stores around the world. It has just been an incredible journey for all of us.
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Grow with discipline. Balance intuition with rigor. Innovate around the core. Don’t embrace the status quo.
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People around the world, they want the authentic Starbucks experience.
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Cutting prices or putting things on sale is not sustainable business strategy.
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Good results is not an entitlement. It has to be earned and earned each individual working day via the lens of humility.
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Don’t be threatened by people smarter than you.
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When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.
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At its core, I believe leadership is about instilling confidence in others.
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A great business has to have a conscience. You have to know who you are and who you are not.
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Work should be personal. For all of us. Not just for the artist and entrepreneur. Work should have meaning for the accountant, the construction worker, the technologist, the manager and the clerk.
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In this ever-changing society, the most powerful and enduring brands are built from the heart.
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The challenge of the retail business is the human condition.
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Customers must recognize that you stand for something.
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