I never wanted to be on any billionaires list. I never define myself by net worth. I always try to define myself by my values.
HOWARD SCHULTZIn life, you can blame a lot of people and you can wallow in self-pity or you can pick yourself up and say listen, I have to be responsible for myself.
More Howard Schultz Quotes
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Who wants a dream that’s near-fetched?
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Risk more than others think safe.
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I can’t imagine a day without coffee. I can’t imagine!
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We woke up one day, and all the sudden Starbucks was in the middle of this political crossfire between the people who want to bring a gun into Starbucks and the people who want to prevent it. It is a very difficult, fragile situation.
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China traditionally has been a tea-drinking country but we turned them into coffee drinkers.
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Success is empty if you arrive at the finish line alone.
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Whatever you do, don’t play it safe. Don’t do things the way they’ve always been done. Don’t try to fit the system. If you do what’s expected of you, you’ll never accomplish more than others expect.
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If you pour your heart into your work, or into any worthy enterprise, you can achieve dreams others may think impossible.
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I don’t have any secret sauce and I’m no smarter than anyone else. I will say I have surrounded myself with unbelievable talent that has made my job easier.
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Great companies are defined by their discipline and their understanding of who they are and who they are not.
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Sometimes you have to create the thing you want to be part of.
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But when you really believe-in yourself, in your dream-you just have to do everything you possibly can to take control and make your vision a reality. No great achievement happens by luck.
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Business leaders cannot be bystanders.
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The challenge of the retail business is the human condition.
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Believe in your dreams and dream big. And then after you’ve done that, dream bigger.
HOWARD SCHULTZ






