“Whatever you are thinking, think bigger.”

The brand is just a lagging indicator of a company’s culture.

Ask yourself: would you be comfortable printing everything your employees, customers & partners have to say about your culture?

Zappos is a customer service company that just happens to sell shoes.

Inspire other communities and cities to reinvent themselves.

The best leaders are servant leaders – they serve those they lead.

The best businesses are really ones that can combine passion, profits, and purpose.

If I was going to go into an office I wanted it to be with people I would choose to be around even if we didn’t have to work together and so that was one of the major reasons why I decided out of all the different companies we invested in to work with Zappos.

Things are never as bad or as good as they seem.

I made a list of the happiest periods of my life & I realized that none of them involve money.

I think the most important thing is just if you hire people whose personal values match the corporate core values – and not just the stated ones.

Twitter is like hugging. Just because it’s hard to measure the return on investment doesn’t mean there isn’t value there.

It doesn’t cost anything to say hi when you pass someone else in the hallway, whereas, most corporations if you pass you avoid eye contact.

Get the culture right, and everything else just falls into place.

Help inspire people to realize they are capable of changing the world.

Every employee can affect your company’s brand, not just the front-line employees that are paid to talk to your customers.

Have fun. The game is a lot more enjoyable when you’re trying to do more than just make money.

Please remember that your greatest talent is so much more powerful than your biggest fear.

A child has no trouble believing the unbelievable, nor does the genius or the madman. It’s only you and I, with our big brains and our tiny hearts, who doubt and overthink and hesitate.

The world is nothing but a big gimmick.

I don’t like to run. I don’t like to jump up and down. Being a big girl and having a bosom, I injure myself! It upsets me, I have to hold my two things. I just can’t jog, there’s something in the way.

We still believe in the America that is a land of opportunity and a beacon of freedom. We believe in the America that challenges each of us to be better and bigger than ourselves.

Actually, your past successes are your biggest obstacle: every battle, every war, is different, and you cannot assume that what worked before will work today.

In Hawaii, some of the biggest radio stations are reggae. The local bands are heavily influenced by Bob Marley.

I’ve always kind of just had a big personality and a voice that I wanted heard.