Be true to yourself. If you follow that principle, a lot of decisions are actually pretty easy.
TONY HSIEHWhatever you are thinking, think bigger.
More Tony Hsieh Quotes
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Our belief is that if you get the culture right, most of the other stuff, like great customer service, or building a great long-term brand or empowering passionate employees and customers, will happen on its own.
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Our customers call and e-mail us to say that’s how it feels when a Zappos box arrives. And that’s how we view this company.
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Business is all about learning to balance the short-term, medium-term and long-term and I think it’s when things are going well it covers up a lot of mistakes and bad decisions because you’re growing so quickly.
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Don’t play games that you don’t understand, even if you see lots of other people making money from them.
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Help inspire people to realize they are capable of changing the world.
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I’d rather spend money on things that improve the customer experience than on marketing.
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Envision, create, and believe in your own universe, and the universe will form around you.
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Twitter is like hugging. Just because it’s hard to measure the return on investment doesn’t mean there isn’t value there.
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Without conscious and deliberate effort, inertia always wins.
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I thought about how easily we are all brainwashed by our society and culture to stop thinking and just assume by default that more money equals more success and more happiness, when ultimately happiness is really just about enjoying life.
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The ultimate definition of success is: you could lose everything that you have and truly be okay with it. Your happiness isn’t based on external factors.
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A great brand is a story that never stops unfolding.
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Zappos is a customer service company that just happens to sell shoes.
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Open, honest communication is the best foundation for any relationship, but remember that at the end of the day it’s not what you say or what you do, but how you make people feel that matters the most.
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We decided that if we get the culture right, most of the stuff, like building a brand around delivering the very best customer service, will just take care of itself.
TONY HSIEH