Just figure out what your personal values are then just make those the corporate values.
TONY HSIEHThe ultimate definition of success is: you could lose everything that you have and truly be okay with it. Your happiness isn’t based on external factors.
More Tony Hsieh Quotes
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If someone is self-aware, then they can always continue to grow. If they’re not self-aware, I think it’s harder for them to evolve or adapt beyond who they already are.
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Don’t play games that you don’t understand, even if you see lots of other people making money from them.
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If you’re focused on the friendship as its own reward, serendipitous stuff just happens. I know that sounds weird, but I can tell you for our 12 years of existence, it’s actually how a lot of stuff happens.
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Have fun. The game is a lot more enjoyable when you’re trying to do more than just make money.
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Open, honest communication is the best foundation for any relationship, but remember that at the end of the day it’s not what you say or what you do, but how you make people feel that matters the most.
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Without conscious and deliberate effort, inertia always wins.
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Never accept or be too comfortable with the status quo, because the companies that get into trouble are historically the ones that aren’t able to adapt to change and respond quickly enough.
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Inspire other communities and cities to reinvent themselves.
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Most companies are very quick to hire and slow to fire, when really it should be the other way around.
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Success is getting to a point where you’d be truly OK with losing everything you have and starting over.
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The brand is just a lagging indicator of a company’s culture.
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Your brand is your culture.
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I made a list of the happiest periods of my life & I realized that none of them involve money.
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We asked ourselves what we wanted this company to stand for. We didn’t want to just sell shoes. I wasn’t even into shoes – but I was passionate about customer service.
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Customer service shouldn’t just be A department, it should be the entire company.
TONY HSIEH






