While we are a coffee company at heart, Starbucks provides much more than the best cup of coffee—we offer a community gathering place where people come together to connect and discover new things.
HOWARD SCHULTZMy passion. My commitment. This is the most important thing in my life other than my family.
More Howard Schultz Quotes
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Believe in your dreams and dream big. And then after you’ve done that, dream bigger.
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Who wants a dream that’s near-fetched?
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Risk more than others think safe.
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Entrepreneurs must love what they do to such a degree that doing it is worth sacrifice and, at times, pain. But doing anything else, we think, would be unimaginable.
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You must find something that you deeply love and are passionate about and are willing to sacrifice a lot to achieve.
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We need to put ourselves in the shoes of our customers. That is my new battle cry. Live and breathe Starbucks the way our customers do.
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Good results is not an entitlement. It has to be earned and earned each individual working day via the lens of humility.
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The success of the Starbucks has been based on this balance between profitability and a social conscience. Everywhere we’re doing business, were trying to manage the business through the lens of humanity.
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I believe life is a series of near misses. A lot of what we ascribe to luck is not luck at all. It’s seizing the day and accepting responsibility for your future. It’s seeing what other people don’t see And pursuing that vision.
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Success is empty if you arrive at the finish line alone.
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I never wanted to be on any billionaires list. I never define myself by net worth. I always try to define myself by my values.
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Europe has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand.
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Great companies are defined by their discipline and their understanding of who they are and who they are not.
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Victory is much more meaningful when it comes not just from one person, but from the joint achievements of many.
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Be bold, but be fair. Don’t give in. If others around you have integrity, too, you can prevail.
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At its core, I believe leadership is about instilling confidence in others.
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My mother taught me something at a young age – she said ‘you are the company you keep.’ To define yourself by some label or some level of resources – that’s pretty shallow.
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Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.
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In this ever-changing society, the most powerful and enduring brands are built from the heart.
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One of the fundamental aspects of leadership, I realized more and more, is the ability to instill confidence in others when you yourself are feeling insecure.
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Beverages have to be created. And they’re created by looking at what trend is in, say, the fashion industry – what color’s hot right now.
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When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.
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Grow with discipline. Balance intuition with rigor. Innovate around the core. Don’t embrace the status quo.
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The challenge of the retail business is the human condition.
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I conduct my life with an expectation that people will do the right thing. Yet even with all my experience, I am still surprised when they do not.
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And with the right mentor, don’t be afraid to expose your vulnerabilities. Admit you don’t know what you don’t know. When you acknowledge your weaknesses and ask for advice, you’ll be surprised how much others will help.
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