Success is something that has to be earned every day.
HOWARD SCHULTZMy passion. My commitment. This is the most important thing in my life other than my family.
More Howard Schultz Quotes
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Customers must recognize that you stand for something.
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In many places where coffee is grown, deforestation is a major issue. With Starbucks’ position in the marketplace and the respect and relationships we have, we can – and have, in some cases – been able to educate and influence people.
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The success of the Starbucks has been based on this balance between profitability and a social conscience. Everywhere we’re doing business, were trying to manage the business through the lens of humanity.
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Every step of the way, I made a point to underpromise and overdeliver. In the long run, that’s the only way to ensure security in any job.
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Don’t be threatened by people smarter than you.
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In this ever-changing society, the most powerful and enduring brands are built from the heart.
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When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.
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The challenge of the retail business is the human condition.
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At its core, I believe leadership is about instilling confidence in others.
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Starbucks trying to build a different kind of company around the balance of profitably and benevolence. A social conscience. And that isn’t a program it has to be a way of life.
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We need to put ourselves in the shoes of our customers. That is my new battle cry. Live and breathe Starbucks the way our customers do.
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Good results is not an entitlement. It has to be earned and earned each individual working day via the lens of humility.
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Risk more than others think safe.
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I honestly never dreamed at the time that I would one day own the Starbucks and or be in a position where we would have more than 10,000 stores around the world. It has just been an incredible journey for all of us.
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But when you really believe-in yourself, in your dream-you just have to do everything you possibly can to take control and make your vision a reality. No great achievement happens by luck.
HOWARD SCHULTZ