Sometimes you have to create the thing you want to be part of.
HOWARD SCHULTZI conduct my life with an expectation that people will do the right thing. Yet even with all my experience, I am still surprised when they do not.
More Howard Schultz Quotes
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Hiring people is an art, not a science, and resumes can’t tell you whether someone will fit into a company’s culture.
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The challenge of the retail business is the human condition.
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I conduct my life with an expectation that people will do the right thing. Yet even with all my experience, I am still surprised when they do not.
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A great business has to have a conscience. You have to know who you are and who you are not.
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You must find something that you deeply love and are passionate about and are willing to sacrifice a lot to achieve.
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Always challenge the old ways.
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Social and digital media is a bullet train, and that bullet train is not coming home.
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Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.
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Risk more than others think safe.
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Everyone starts strong. Success comes to those with unwavering commitment to be at the end.
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Any business today that embraces the status quo as an operating principle is going to be on a death march.
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When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.
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Business leaders cannot be bystanders.
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Grow with discipline. Balance intuition with rigor. Innovate around the core. Don’t embrace the status quo.
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To be an enduring, great company, you have to build a mechanism for preventing or solving problems that will long outlast any one individual leader.
HOWARD SCHULTZ






