One of the fundamental aspects of leadership, I realized more and more, is the ability to instill confidence in others when you yourself are feeling insecure.
HOWARD SCHULTZChina traditionally has been a tea-drinking country but we turned them into coffee drinkers.
More Howard Schultz Quotes
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Risk more than others think safe.
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We need to put ourselves in the shoes of our customers. That is my new battle cry. Live and breathe Starbucks the way our customers do.
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Starbucks trying to build a different kind of company around the balance of profitably and benevolence. A social conscience. And that isn’t a program it has to be a way of life.
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We woke up one day, and all the sudden Starbucks was in the middle of this political crossfire between the people who want to bring a gun into Starbucks and the people who want to prevent it. It is a very difficult, fragile situation.
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Beverages have to be created. And they’re created by looking at what trend is in, say, the fashion industry – what color’s hot right now.
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We want passion for our business.. workers who can interpret and execute our mission, who want to build a career, not just take a temporary job.
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My passion. My commitment. This is the most important thing in my life other than my family.
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Believe in your dreams and dream big. And then after you’ve done that, dream bigger.
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The success of the Starbucks has been based on this balance between profitability and a social conscience. Everywhere we’re doing business, were trying to manage the business through the lens of humanity.
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Cutting prices or putting things on sale is not sustainable business strategy. The other side of it is that you can’t cut enough costs to save your way to prosperity.
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At an early age, my mother gave me this feeling that anything is possible, and I believe that.
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Don’t settle! Embrace a dream–and keep dreaming. Don’t be a bystander. Take it personally.
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Success is best when it is shared.
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This may sound a bit naive, but I got here by believing in big dreams.
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I was taken by the power that savoring a simple cup of coffee can have to connect people and create community.
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We have no patent on anything we do and anything we do can be copied by anyone else. But you can’t copy the heart and the soul and the conscience of the company.
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I think that sometimes the difference between winning and losing, success and failure, is this gray line between will, passion and self-belief that says, ‘I’m going to do this’.
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Good results is not an entitlement. It has to be earned and earned each individual working day via the lens of humility.
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Cutting prices or putting things on sale is not sustainable business strategy.
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Business leaders cannot be bystanders.
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Sometimes you have to create the thing you want to be part of.
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Whatever you do, don’t play it safe. Don’t do things the way they’ve always been done. Don’t try to fit the system. If you do what’s expected of you, you’ll never accomplish more than others expect.
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Victory is much more meaningful when it comes not just from one person, but from the joint achievements of many.
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We would take something old and tired and common – coffee – and weave a sense of romance and community around it. We would rediscover the mystique and charm that had swirled around coffee throughout the centuries.
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I conduct my life with an expectation that people will do the right thing. Yet even with all my experience, I am still surprised when they do not.
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In this ever-changing society, the most powerful and enduring brands are built from the heart.
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