In times of adversity and change, we really discover who we are and what we’re made of.
HOWARD SCHULTZMy mother taught me something at a young age – she said ‘you are the company you keep.’ To define yourself by some label or some level of resources – that’s pretty shallow.
More Howard Schultz Quotes
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Success is empty if you arrive at the finish line alone.
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People want to be part of something larger than themselves. They want to be part of something they’re really proud of, that they’ll fight for, sacrifice for, that they trust.
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I conduct my life with an expectation that people will do the right thing. Yet even with all my experience, I am still surprised when they do not.
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I never wanted to be on any billionaires list. I never define myself by net worth. I always try to define myself by my values.
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A great business has to have a conscience. You have to know who you are and who you are not.
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To be an enduring, great company, you have to build a mechanism for preventing or solving problems that will long outlast any one individual leader.
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Risk more than others think safe.
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Europe has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand.
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We are not in the coffee business serving people, we are in the people business serving coffee.
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We would take something old and tired and common – coffee – and weave a sense of romance and community around it. We would rediscover the mystique and charm that had swirled around coffee throughout the centuries.
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Cutting prices or putting things on sale is not sustainable business strategy. The other side of it is that you can’t cut enough costs to save your way to prosperity.
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Victory is much more meaningful when it comes not just from one person, but from the joint achievements of many.
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My mother taught me something at a young age – she said ‘you are the company you keep.’ To define yourself by some label or some level of resources – that’s pretty shallow.
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I think that sometimes the difference between winning and losing, success and failure, is this gray line between will, passion and self-belief that says, ‘I’m going to do this’.
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Everyone starts strong. Success comes to those with unwavering commitment to be at the end.
HOWARD SCHULTZ