In many places where coffee is grown, deforestation is a major issue. With Starbucks’ position in the marketplace and the respect and relationships we have, we can – and have, in some cases – been able to educate and influence people.
HOWARD SCHULTZMy mother taught me something at a young age – she said ‘you are the company you keep.’ To define yourself by some label or some level of resources – that’s pretty shallow.
More Howard Schultz Quotes
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I never wanted to be on any billionaires list. I never define myself by net worth. I always try to define myself by my values.
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Sometimes you have to create the thing you want to be part of.
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We have no patent on anything we do and anything we do can be copied by anyone else. But you can’t copy the heart and the soul and the conscience of the company.
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We are witnessing a seismic change in consumer behavior. That change is being brought about by technology and the access people have to information.
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At an early age, my mother gave me this feeling that anything is possible, and I believe that.
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China traditionally has been a tea-drinking country but we turned them into coffee drinkers.
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Risk more than others think safe.
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Social and digital media is a bullet train, and that bullet train is not coming home.
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Any business today that embraces the status quo as an operating principle is going to be on a death march.
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Authentic brands don’t emerge from marketing cubicles or advertising agencies. They emanate from everything the company does.
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Always challenge the old ways.
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Work should be personal. For all of us. Not just for the artist and entrepreneur. Work should have meaning for the accountant, the construction worker, the technologist, the manager and the clerk.
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My mother taught me something at a young age – she said ‘you are the company you keep.’ To define yourself by some label or some level of resources – that’s pretty shallow.
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Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.
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People want to be part of something larger than themselves. They want to be part of something they’re really proud of, that they’ll fight for, sacrifice for, that they trust.
HOWARD SCHULTZ