For me, my role is about unleashing what people already have inside them that is maybe suppressed in most work environments.
TONY HSIEHWe asked ourselves what we wanted this company to stand for. We didn’t want to just sell shoes. I wasn’t even into shoes – but I was passionate about customer service.
More Tony Hsieh Quotes
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Your personal core values define who you are, and a company’s core values ultimately define the company’s character and brand. For individuals, character is destiny. For organizations, culture is destiny.
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Happiness is really just about four things: perceived control, perceived progress, connectedness (number and depth of your relationships), and vision/meaning (being part of something bigger than yourself).
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The best leaders are servant leaders – they serve those they lead.
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Whatever you’re thinking, think bigger.
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Launching a business is kind of like a motorboat: You can go very quickly and turn fast.
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Customer service shouldn’t just be A department, it should be the entire company.
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A great brand is a story that never stops unfolding.
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The best businesses are really ones that can combine passion, profits, and purpose.
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Most companies are very quick to hire and slow to fire, when really it should be the other way around.
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Just figure out what your personal values are then just make those the corporate values.
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Open, honest communication is the best foundation for any relationship, but remember that at the end of the day it’s not what you say or what you do, but how you make people feel that matters the most.
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We asked ourselves what we wanted this company to stand for. We didn’t want to just sell shoes. I wasn’t even into shoes – but I was passionate about customer service.
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Get the culture right, and everything else just falls into place.
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Don’t be cocky. Don’t be flashy. There’s always someone better than you.
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I view my role more as trying to set up an environment where the personalities, creativity and individuality of all the different employees come out and can shine.
TONY HSIEH






