To be an enduring, great company, you have to build a mechanism for preventing or solving problems that will long outlast any one individual leader.
HOWARD SCHULTZWe would take something old and tired and common – coffee – and weave a sense of romance and community around it. We would rediscover the mystique and charm that had swirled around coffee throughout the centuries.
More Howard Schultz Quotes
-
-
In many places where coffee is grown, deforestation is a major issue. With Starbucks’ position in the marketplace and the respect and relationships we have, we can – and have, in some cases – been able to educate and influence people.
HOWARD SCHULTZ -
Great companies are defined by their discipline and their understanding of who they are and who they are not.
HOWARD SCHULTZ -
Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.
HOWARD SCHULTZ -
People want guidance, not rhetoric. They need to know what the plan of action is, and how it will be implemented. They want to be given responsibility to help solve the problem and authority to act on it.
HOWARD SCHULTZ -
Success is best when it is shared.
HOWARD SCHULTZ -
You cant build any kind of organization if you’re not going to surround yourself with people who have experience and skill base beyond your own.
HOWARD SCHULTZ -
We are not in the coffee business serving people, we are in the people business serving coffee.
HOWARD SCHULTZ -
Victory is much more meaningful when it comes not just from one person, but from the joint achievements of many.
HOWARD SCHULTZ -
Any business today that embraces the status quo as an operating principle is going to be on a death march.
HOWARD SCHULTZ -
In times of adversity and change, we really discover who we are and what we’re made of.
HOWARD SCHULTZ -
If you want to achieve widespread impact and lasting value, be bold.
HOWARD SCHULTZ -
China traditionally has been a tea-drinking country but we turned them into coffee drinkers.
HOWARD SCHULTZ -
When you’re surrounded by people who share a passionate commitment around a common purpose, anything is possible.
HOWARD SCHULTZ -
My parents really wanted me to get out of New York, be exposed to other people, other ways of life.
HOWARD SCHULTZ -
The premium single-cup segment is the fastest-growing business within the global coffee industry.
HOWARD SCHULTZ






