I honestly never dreamed at the time that I would one day own the Starbucks and or be in a position where we would have more than 10,000 stores around the world. It has just been an incredible journey for all of us.
HOWARD SCHULTZWe would take something old and tired and common – coffee – and weave a sense of romance and community around it. We would rediscover the mystique and charm that had swirled around coffee throughout the centuries.
More Howard Schultz Quotes
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Authentic brands don’t emerge from marketing cubicles or advertising agencies. They emanate from everything the company does.
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While we are a coffee company at heart, Starbucks provides much more than the best cup of coffee—we offer a community gathering place where people come together to connect and discover new things.
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My parents really wanted me to get out of New York, be exposed to other people, other ways of life.
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We want passion for our business.. workers who can interpret and execute our mission, who want to build a career, not just take a temporary job.
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When companies fail, or fail to grow, it’s almost always because they don’t invest in the people, the systems, and the processes they need.
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We are witnessing a seismic change in consumer behavior. That change is being brought about by technology and the access people have to information.
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Hiring people is an art, not a science, and resumes can’t tell you whether someone will fit into a company’s culture.
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Europe has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand.
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People want to be part of something larger than themselves. They want to be part of something they’re really proud of, that they’ll fight for, sacrifice for, that they trust.
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In times of adversity and change, we really discover who we are and what we’re made of.
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We have no patent on anything we do and anything we do can be copied by anyone else. But you can’t copy the heart and the soul and the conscience of the company.
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We woke up one day, and all the sudden Starbucks was in the middle of this political crossfire between the people who want to bring a gun into Starbucks and the people who want to prevent it. It is a very difficult, fragile situation.
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The premium single-cup segment is the fastest-growing business within the global coffee industry.
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Everyone starts strong. Success comes to those with unwavering commitment to be at the end.
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People around the world, they want the authentic Starbucks experience.
HOWARD SCHULTZ