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To an old leader will be born an idiot heir, weak both in knowledge and in war.

Ray Kroc

We take the hamburger business more seriously than anyone else.
RAY KROC

Business Priority Serious
There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
RAY KROC

Accomplishment Happiness Pride Risk Walk
There’s a lot more future in hamburgers than in baseball.
RAY KROC

Business Food Future Sports
No one of us is more important than the rest of us.
RAY KROC

Important Priority Team Work
I believe in God, family, and McDonald’s. And in the office, that order is reversed.
RAY KROC

Believe Family God Myself Order Reverse
I suffer with you. I’ve never seen such stupid ballplaying in all my life!
RAY KROC

Life Myself Stupidity Suffering
The third big war will begin when the big city is burning.
RAY KROC

Beginning Big Burn City War
When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
RAY KROC

Bad Build Cost Time Wait
Understanding created by the intellect cannot be acquired by means of the occult, only by the aid of the zodiac, bringing forth that small flame by whose light part of the future may be discerned.
RAY KROC

Creation Flame Future Intellectual Understand
I don’t believe in saturation. We’re thinking and talking worldwide.
RAY KROC

Believe International Talk Thinking World
I wasn’t prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.
RAY KROC

Big Preparation Room Thinking Writing Yourself
The organization cannot trust the individual; the individual must trust the organization.
RAY KROC

Organization Person Trust
I HAVE ALWAYS believed that each man makes his own happiness and is responsible for his own problems.
RAY KROC

Believe Happiness Man Myself Problem Responsibility
We need god to prosper those without him will not.
RAY KROC

Faith God Himself Need Prosperity Religious
Customers tend to avoid a restaurant that’s going aswamp in its own sludge.
RAY KROC

Avoid Customer Restaurant
We have an obligation to give something back to the community that gives so much to us.
RAY KROC

Community Fulfill Generosity Obligation

To an old leader will be born an idiot heir, weak both in knowledge and in war.

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To an old leader will be born an idiot heir, weak both in knowledge and in war.

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