The first dollar is the most you will get if you don’t love what you are doing.
RAY KROCTo an old leader will be born an idiot heir, weak both in knowledge and in war.
More Ray Kroc Quotes
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In my experience, good executives don’t make mistakes.
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It requires a certain kind of mind to see beauty in a hamburger bun.
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If you do it first class and you don’t compromise values, and you don’t compromise quality, and you don’t compromise service, and you don’t compromise cleanliness, then everybody else who is the competitor has got to play catch-up.
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Understanding created by the intellect cannot be acquired by means of the occult, only by the aid of the zodiac, bringing forth that small flame by whose light part of the future may be discerned.
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We need god to prosper those without him will not.
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I was never much of a reader when I was a boy. Books bored me. I liked action. But I spent a lot of time thinking about things. I’d imagine all kinds of situations and how I would handle them.
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There’s a lot more future in hamburgers than in baseball.
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We provide food that customers love, day after day after day. People just want more of it.
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The more I help others to succeed, the more I succeed.
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There are things money can’t buy and hard work can’t win. One of them is happiness.
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I believe in God, family, and McDonald’s. And in the office, that order is reversed.
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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald’s. Everything else was secondary for me.
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I suffer with you. I’ve never seen such stupid ballplaying in all my life!
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That’s the name of the game. Pleasing the customer. If we ever lose sight of that fact, we’ve lost the ball game.
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I saw opportunity appear in an ugly six-spindle shake machine … and grabbed it.
RAY KROC