There’s almost nothing you can’t accomplish if you set your mind to it.
RAY KROCThe two most important requirements for major success are: first, being in the right place at the right time, and second, doing something about it.
More Ray Kroc Quotes
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No self-respecting pitcher throws the same way to every batter and no self-respecting salesman makes the same pitch to every client.
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If you do it first class and you don’t compromise values, and you don’t compromise quality, and you don’t compromise service, and you don’t compromise cleanliness, then everybody else who is the competitor has got to play catch-up.
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The first dollar is the most you will get if you don’t love what you are doing.
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The organization cannot trust the individual; the individual must trust the organization.
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I saw opportunity appear in an ugly six-spindle shake machine … and grabbed it.
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Luck is a dividend of sweat. The more you sweat, the luckier you get.
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You must perfect every fundamental of your business if you expect it to perform well.
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There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
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I like to get people fired up, fill them with zeal for McDonald’s, and watch the results in their work.
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The body without soul is no longer at the sacrifice. At the day of death it come to rebirth. The divine spirit will make the soul rejoice seeing the eternity of the world.
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If you’re not a risk taker, you should get the hell out of business.
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It is no achievement to walk a tightrope laid flat on the floor.
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After there is great trouble among mankind, a greater one is prepared. The great mover of the universe will renew time, rain, blood, thirst, famine, steel weapons and disease. In the heavens, a fire seen.
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Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I’ll kill ’em, and I’m going to kill ’em before they kill me.
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Customers tend to avoid a restaurant that’s going aswamp in its own sludge.
RAY KROC






