If I had a brick for every time I’ve repeated the phrase Quality, Service, Cleanliness and Value, I think I’d probably be able to bridge the Atlantic Ocean with them.
RAY KROCThe two most important requirements for major success are: first, being in the right place at the right time, and second, doing something about it.
More Ray Kroc Quotes
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Our aim was to insure repeat business based on the system’s reputation rather than on the quality of a single store or operator.
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If you’re not a risk taker, you should get the hell out of business.
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You must perfect every fundamental of your business if you expect it to perform well.
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I don’t believe in saturation. We’re thinking and talking worldwide.
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There are things money can’t buy and hard work can’t win. One of them is happiness.
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There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
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Mankind will discover objects in space sent to us by the watchers.
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It requires a certain kind of mind to see beauty in a hamburger bun.
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I saw opportunity appear in an ugly six-spindle shake machine … and grabbed it.
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Happiness is not a tangible thing, it’s a byproduct – a byproduct of achievement.
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You’ll learn more about a road by traveling it than by consulting all the maps in the world.
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The body without soul is no longer at the sacrifice. At the day of death it come to rebirth. The divine spirit will make the soul rejoice seeing the eternity of the world.
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To be successful, you must be daring, be first and be different.
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I like to get people fired up, fill them with zeal for McDonald’s, and watch the results in their work.
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Luck is a dividend of sweat.
RAY KROC