“The two most important requirements for major success are: first, being in the right place at the right time, and second, doing something about it.”

Take calculated risks. Act boldly and thoughtfully. Be an agile company.

There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.

The more I help others to succeed, the more I succeed.

Are you green and growing or ripe and rotting?

Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I’ll kill ’em, and I’m going to kill ’em before they kill me.

I saw opportunity appear in an ugly six-spindle shake machine … and grabbed it.

The quality of a leader is reflected in the standards they set for themselves.

Adversity can strengthen you if you have the will to grind it out.

If you believe in it, and you believe in it hard, it is impossible to fail.

Our aim was to insure repeat business based on the system’s reputation rather than on the quality of a single store or operator.

I suffer with you. I’ve never seen such stupid ballplaying in all my life!

When you’re green, your growing. When you’re ripe, you rot.

Visions of McDonald’s restaurants dotting crossroads all over the country paraded through my brain. I don’t believe in saturation. We’re thinking and talking worldwide.

The definition of salesmanship is the gentle art of letting the customer have it your way.

I wasn’t prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.

No self-respecting pitcher throws the same way to every batter and no self-respecting salesman makes the same pitch to every client.

If a man does not keep pace with his companions, perhaps it is because he hears a different drummer. Let him step to the music he hears, however measured or far away.

If we desire to secure peace, one of the most powerful instruments of our rising prosperity.

Wherever you stand, be the Soul of that place.

Any place I hang my head is home.

The fiercest anger of all, the most incurable, Is that which rages in the place of dearest love.

It is such a secret place, the land of tears.

God will not place a burden on a man’s shoulders knowing that he cannot carry it.

Respect was invented to cover the empty place where love should be.