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Lack of knowledge… that is the problem.

W. Edwards Deming

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The emphasis should be on why we do a job.
W. EDWARDS DEMING

Do Emphasis Job Should We Why
American management thinks that they can just copy from Japan. But they don’t know what to copy.
W. EDWARDS DEMING

Copy Country Just Management Think
I am forever learning and changing.
W. EDWARDS DEMING

Change Forever Learn
You know the cost of replacing it, but not the cost of a dissatisfied customer.
W. EDWARDS DEMING

Cost Customer Dissatisfied Know replace
Customers that boast about your project or service, and that bring friends with them.
W. EDWARDS DEMING

Boast Bring Customer Friend Project Service Them
If you can’t describe what you are doing as a process, you don’t know what you’re doing.
W. EDWARDS DEMING

Can Describe Do Know Process
Learning is not compulsory… neither is survival.
W. EDWARDS DEMING

Compulsory Learn Neither Survival
You should not ask questions without knowledge.
W. EDWARDS DEMING

Ask Knowledge Question Should
If you don’t understand how to run an efficient operation, new machinery will just give you new problems of operation and maintenance.
W. EDWARDS DEMING

Give Just Machinery Maintainnece New Operation Problem Run Understand
When a system is stable, telling the worker about mistakes is only tampering.
W. EDWARDS DEMING

Mistake Only Stable System Tamper Tell When Worker
No one knows the cost of a defective product – don’t tell me you do.
W. EDWARDS DEMING

Cost Defective Do Em Know No One Product Tell You
All anyone asks for is a chance to work with pride.
W. EDWARDS DEMING

All Anyone Ask Change Pride Work
What should be the aim of management? What is their job?
W. EDWARDS DEMING

Aim Job Management Should
Any manager can do well in an expanding market.
W. EDWARDS DEMING

Any Manager Expand Market Well
People with targets and jobs dependent upon meeting them will probably meet the targets – even if they have to destroy the enterprise to do it.
W. EDWARDS DEMING

Destroy Enterprises Job Meeting People Target Probably Them Upon
The sure way to increase productivity is to better administrate man and machine.
W. EDWARDS DEMING

Administrative Better Increase Machine Men Productivity Sure Way

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