Stop chasing the money and start chasing the passion.
TONY HSIEHIf someone is self-aware, then they can always continue to grow. If they’re not self-aware, I think it’s harder for them to evolve or adapt beyond who they already are.
More Tony Hsieh Quotes
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I think everyone should get a little exposure to computer science because it really forces you to think in a slightly different way, and it’s a skill that you can apply in life in general, whether you end up in computer science or not.
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Business is all about learning to balance the short-term, medium-term and long-term and I think it’s when things are going well it covers up a lot of mistakes and bad decisions because you’re growing so quickly.
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I believe that there’s something interesting about anyone and everyone – you just have to figure out what that something is.
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A great brand is a story that never stops unfolding.
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Don’t be cocky. Don’t be flashy. There’s always someone better than you.
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If you’re focused on the friendship as its own reward, serendipitous stuff just happens. I know that sounds weird, but I can tell you for our 12 years of existence, it’s actually how a lot of stuff happens.
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We decided that if we get the culture right, most of the stuff, like building a brand around delivering the very best customer service, will just take care of itself.
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Twitter is like hugging. Just because it’s hard to measure the return on investment doesn’t mean there isn’t value there.
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The ultimate definition of success is: you could lose everything that you have and truly be okay with it. Your happiness isn’t based on external factors.
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Help shape the stories that people are telling about you.
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Just figure out what your personal values are then just make those the corporate values.
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If there are too many competitors, even if you’re the best it’s a lot harder to win.
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The best leaders are servant leaders – they serve those they lead.
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Zappos is a customer service company that just happens to sell shoes.
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Without conscious and deliberate effort, inertia always wins.
TONY HSIEH






