A great brand is a story that never stops unfolding.
TONY HSIEHThe ultimate definition of success is: you could lose everything that you have and truly be okay with it. Your happiness isn’t based on external factors.
More Tony Hsieh Quotes
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Zappos is a customer service company that just happens to sell shoes.
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Your culture is your brand.
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We asked ourselves what we wanted this company to stand for. We didn’t want to just sell shoes. I wasn’t even into shoes – but I was passionate about customer service.
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To never forget that the most important thing in life is the quality of life we lead.
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There’s a big difference between motivation and inspiration: Inspire through values and motivation takes care of itself.
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What’s the best way to build a brand for the long term? In a word: culture.
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Help inspire people to realize they are capable of changing the world.
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Your brand is your culture.
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Success is getting to a point where you’d be truly OK with losing everything you have and starting over.
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Learn by doing. Theory is nice, but nothing replaces actual experience.
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Customer service shouldn’t just be A department, it should be the entire company.
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The best businesses are really ones that can combine passion, profits, and purpose.
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Business is all about learning to balance the short-term, medium-term and long-term and I think it’s when things are going well it covers up a lot of mistakes and bad decisions because you’re growing so quickly.
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Twitter is like hugging. Just because it’s hard to measure the return on investment doesn’t mean there isn’t value there.
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A bigger business is like a cruise ship: There are lots of amenities and you can go a lot further, but it’s harder to turn quickly.
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