Whatever you’re thinking, think bigger.
TONY HSIEHIf you’re focused on the friendship as its own reward, serendipitous stuff just happens. I know that sounds weird, but I can tell you for our 12 years of existence, it’s actually how a lot of stuff happens.
More Tony Hsieh Quotes
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I view my role more as trying to set up an environment where the personalities, creativity and individuality of all the different employees come out and can shine.
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I think everyone should get a little exposure to computer science because it really forces you to think in a slightly different way, and it’s a skill that you can apply in life in general, whether you end up in computer science or not.
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Help shape the stories that people are telling about you.
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Our belief is that if you get the culture right, most of the other stuff, like great customer service, or building a great long-term brand or empowering passionate employees and customers, will happen on its own.
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Whatever you are thinking, think bigger.
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We asked ourselves what we wanted this company to stand for. We didn’t want to just sell shoes. I wasn’t even into shoes – but I was passionate about customer service.
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Envision, create, and believe in your own universe, and the universe will form around you.
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If you’re worried about putting food on the table or putting a roof over your head, that stress is definitely will contribute to unhappiness, but once you have your basic needs met then incremental money.
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The ultimate definition of success is: you could lose everything that you have and truly be okay with it. Your happiness isn’t based on external factors.
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Having a higher purpose is more than just about profits. You actually end up making more profits in the long run because employees really are a lot more engaged and customers see the higher purpose in the company.
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Stop chasing the money and start chasing the passion.
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Every employee can affect your company’s brand, not just the front-line employees that are paid to talk to your customers.
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The brand is just a lagging indicator of a company’s culture.
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Good businesses generate missions to drive their profits. Great businesses generate profits to drive their missions.
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I’d rather spend money on things that improve the customer experience than on marketing.
TONY HSIEH






