We decided that if we get the culture right, most of the stuff, like building a brand around delivering the very best customer service, will just take care of itself.
TONY HSIEHLaunching a business is kind of like a motorboat: You can go very quickly and turn fast.
More Tony Hsieh Quotes
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The brand is just a lagging indicator of a company’s culture.
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It doesn’t cost anything to say hi when you pass someone else in the hallway, whereas, most corporations if you pass you avoid eye contact.
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Good businesses generate missions to drive their profits. Great businesses generate profits to drive their missions.
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Happiness is really just about four things: perceived control, perceived progress, connectedness (number and depth of your relationships), and vision/meaning (being part of something bigger than yourself).
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For individuals, character is destiny. For organizations, culture is destiny.
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I view my role more as trying to set up an environment where the personalities, creativity and individuality of all the different employees come out and can shine.
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Our belief is that if you get the culture right, most of the other stuff, like great customer service, or building a great long-term brand or empowering passionate employees and customers, will happen on its own.
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Don’t be cocky. Don’t be flashy. There’s always someone better than you.
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If there are too many competitors, even if you’re the best it’s a lot harder to win.
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Stop chasing the money and start chasing the passion.
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I thought about how easily we are all brainwashed by our society and culture to stop thinking and just assume by default that more money equals more success and more happiness, when ultimately happiness is really just about enjoying life.
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Things are never as bad or as good as they seem.
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We asked ourselves what we wanted this company to stand for. We didn’t want to just sell shoes. I wasn’t even into shoes – but I was passionate about customer service.
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A bigger business is like a cruise ship: There are lots of amenities and you can go a lot further, but it’s harder to turn quickly.
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Without conscious and deliberate effort, inertia always wins.
TONY HSIEH