Chase the vision, not the money, the money will end up following you.
TONY HSIEHDon’t be cocky. Don’t be flashy. There’s always someone better than you.
More Tony Hsieh Quotes
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Just figure out what your personal values are then just make those the corporate values.
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Don’t play games that you don’t understand, even if you see lots of other people making money from them.
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Launching a business is kind of like a motorboat: You can go very quickly and turn fast.
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The biggest (and hardest) lesson I’ve learned in life is that the external world is just a reflection of the world within.
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Without conscious and deliberate effort, inertia always wins.
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I’d rather spend money on things that improve the customer experience than on marketing.
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Be true to yourself. If you follow that principle, a lot of decisions are actually pretty easy.
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Your personal core values define who you are, and a company’s core values ultimately define the company’s character and brand. For individuals, character is destiny. For organizations, culture is destiny.
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Ask yourself: would you be comfortable printing everything your employees, customers & partners have to say about your culture?
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The brand is just a lagging indicator of a company’s culture.
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Learn by doing. Theory is nice, but nothing replaces actual experience.
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The best businesses are really ones that can combine passion, profits, and purpose.
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I made a list of the happiest periods of my life & I realized that none of them involve money.
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Hopefully 10 years from now people won’t even realize we started out selling shoes. They will just think about Zappos as a place to get the best customer service.
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Never accept or be too comfortable with the status quo, because the companies that get into trouble are historically the ones that aren’t able to adapt to change and respond quickly enough.
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