Customers perceive service in their own unique, idiosyncratic, emotional, irrational, end-of-the-day, and totally human terms. Perception is all there is!
TOM PETERSThe world has not just “turned upside down”. It is turning in every which way at an accelerating pace.
More Tom Peters Quotes
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Passion. The life of an entrepreneur is occasionally exhilarating, and almost always exhausting. Only unbridled passion for the concept is likely to see you through the 17-hour days (month after month) and the painful mistakes that are part and parcel of the start-up process.
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Quite simply, no matter how hard you try, no matter how “open” you are, you’ll end up surrounded by “yes people.” It’s hard not to believe people who are repeating your own ideas. Resist the temptation.
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Oh Lord, there it is again. The question;” What kind of business should I start?” Incidentially, it has a twin that also sets me off: “What should I specialize in during the second year of my MBA studies?”
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Even a poor, out-of-datecollection reflects in its own way the values of the people who created it and the community it serves.
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TRUST, not technology, is the issue of the decade.
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Organizations exist to serve. Period. Leaders live to serve. Period.
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Excellence is not an aspiration. Excellence is what you do in the next five minutes.
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The thing that keeps a business ahead of the competition is excellence in execution.
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Momentum is a fragile force. Its worst enemy: procrastination. Its best friend: a deadline (think Election Day). Implication no. 1 (and there is no no. 2): Get to work! NOW!
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Portability of lots of information should not be underestimated.
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You can’t live life without an eraser.
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The top athletes are consummate pros who work obsessively at their craft. Approach yours the same way.
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Knowing when to take your losses is an essential part of eventual success.
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Public Speaking is a skill that can be studied, polished, perfected. Not only can you get good at it, you can get damn good at it and it makes a heck of a difference.
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I don’t want the 35-year-olds in my audience to think of me as as ‘pops’ giving the kind of advice that only 65-year-olds can understand.
TOM PETERS







