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David Ogilvy contends that the greatest ad copywriters are marked by an insatiable curiosity ‘about every subject under the sun.’

Tom Peters

Leaders’ careers will usually be determined by their handling of one or two critical events that no one could possibly anticipate or plan for.
TOM PETERS

Careers Leadership Two
The day firing becomes easy is the day to fire yourself.
TOM PETERS

Easy Fire Wisdom Yourself
The magic formula that successful businesses have discovered is to treat customers like guests and employees like people.
TOM PETERS

Business Educational Inspirational
Be guided by the axiom: There are no limits to the ability to contribute on the part of a properly selected, well-trained, appropriately supported, and, above all, committed person.
TOM PETERS

Ability Appropriate Committed Limits
The top athletes are consummate pros who work obsessively at their craft. Approach yours the same way.
TOM PETERS

Athlete Crafts Way
Usage tends to be global, while funding tends tobe local. When we allow it to happen, usage of a digital library is remarkably diverse and widespread.
TOM PETERS

Digital Library Usage Widerspread
The best kept secret in the global economy today is this: When your service is AWESOME you get so stinking rich you have to buy new bags to carry all the money home.
TOM PETERS

Best Economy Home Secret Today
I believe in the age of the Internet, Facebook and Twitter, that relationships are everything.
TOM PETERS

Age Believe Internet
Formula for success: under promise and over deliver.
TOM PETERS

Educational Inspirational Success
Entrepreneurs have no memories. They take on the world with a completely fresh view.
TOM PETERS

Entrepreneur Memories Views
The world has not just “turned upside down”. It is turning in every which way at an accelerating pace.
TOM PETERS

Accelerating Pace Way World
With most competitors moving ever faster, the race will go to those who listen (and respond) most intently.
TOM PETERS

Faster Moving Race
The thing that keeps a business ahead of the competition is excellence in execution.
TOM PETERS

Business Competition Excellence
Business is about people. It’s about passion. It’s about bold ideas, bold small ideas or bold large ideas.
TOM PETERS

Ideas Passion People
Confidence means non-paralysis, a willingness to act, and act decisively, to start new things and cut failing ventures off.
TOM PETERS

Cutting Mean Motivational Ventures
Winners must learn to relish change with the same enthusiasm and energy that we have resisted it in the past.
TOM PETERS

Change Learning Past
You are who you go to lunch with! Break bread with cool and you will become more cool. Conversely: break bread with dull and well, you can figure it out.
TOM PETERS

Business Dull Lunch
Sorry, but those are two of the most profoundly upsetting questions anyone can ask – upsetting because the answer should be obvious: Do what turns you on, not what the statistics say is best.
TOM PETERS

Answer Anyone Profoundly Sorry Statics Upsetting
A completely free library is as rare as a truly free lunch.
TOM PETERS

Free Library Lunch Rare
Passion. The life of an entrepreneur is occasionally exhilarating, and almost always exhausting. Only unbridled passion for the concept is likely to see you through the 17-hour days (month after month) and the painful mistakes that are part and parcel of the start-up process.
TOM PETERS

Concept Exhilarating Mistake Occasionally Passion Peace
It doesn’t matter what product or service you’re offering; there is unlimited ability to improve the quality of anything.
TOM PETERS

Anything Matter Offering Quality
People of all demographic categories and geographic regions will access a good digital library.
TOM PETERS

Digital Library People
Knowing when to take your losses is an essential part of eventual success.
TOM PETERS

Essentials Knowing Loss
Vision is dandy, but sustainable company excellence comes from a huge stable of able managers.
TOM PETERS

Able Excellence Vision
As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you.
TOM PETERS

Halos Powerful Want
The whole secret to our success is being able to con ourselves into believing that we’re going to change the world because statistically we are unlikely to do it.
TOM PETERS

Believe Secret Statistically World
Gandhi and Mandela and Churchill and JFK and Reagan and Thatcher and Sarkozy and Franklin and Washington set the tone to an incredible degree-their “personal style” was their “brand.” (“It” starts with personal style of the tip-top leadership team.
TOM PETERS

Degree Leadership Sorry Team

David Ogilvy contends that the greatest ad copywriters are marked by an insatiable curiosity ‘about every subject under the sun.’

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Popular Authors

David Ogilvy contends that the greatest ad copywriters are marked by an insatiable curiosity ‘about every subject under the sun.’

Related Topics

Popular Authors

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