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David Ogilvy contends that the greatest ad copywriters are marked by an insatiable curiosity ‘about every subject under the sun.’

Tom Peters

Accept change as a friend. And don’t take yourself too seriously.
TOM PETERS

Accepting Change
Develop a respect and reverence for the principle of variation: the idea that the message ain’t in the mean, the mode or the median – it’s in the differences that occur throughout a population.
TOM PETERS

Differences Educational Ideas Mean Occur
The difference between great and average is, mostly, having the imagination and zeal to re-create yourself daily.
TOM PETERS

Average Differences Imagination
What have you done lately – this week – to make yourself stand out? What would your colleagues or your customers say is your greatest and clearest strength? Your most noteworthy (as in, worthy of note) personal trait?
TOM PETERS

Colleagues Greatest Lately Networthy
The dominant culture in most big companies demands punishment for a mistake, no matter how useful, small, invisible.
TOM PETERS

Culture Mistake Punishment
The magic formula that successful businesses have discovered is to treat customers like guests and employees like people.
TOM PETERS

Business Educational Inspirational
The top athletes are consummate pros who work obsessively at their craft. Approach yours the same way.
TOM PETERS

Athlete Crafts Way
Listen while you can, so that you can lead when you must.
TOM PETERS

Deliver Formula Success
The widespread availability of information is the only basis for effective day-to-day problem solving, which abets continuous improvement programs.
TOM PETERS

Abet Availability Information
Forget loyalty. Or at least loyalty to one’s corporation. Try loyalty to your Rolodex-your network-instead.
TOM PETERS

Corporations Loyalty Trying
Formula for success: under promise and over deliver.
TOM PETERS

Educational Inspirational Success
A completely free library is as rare as a truly free lunch.
TOM PETERS

Free Library Lunch Rare
Excellent firms don’t believe in excellence – only in constant improvement and constant change.
TOM PETERS

Educational Inspirational Loyalty
Without exception, the dominance and coherence of culture proved to be an essential quality of the excellent companies.
TOM PETERS

Culture Essentials Quality
Ultimately, I think that the growth and sustainability of the e-book movement depends on authors and end-users (readers).
TOM PETERS

Book Growth Thinking
Vision is dandy, but sustainable company excellence comes from a huge stable of able managers.
TOM PETERS

Able Excellence Vision

David Ogilvy contends that the greatest ad copywriters are marked by an insatiable curiosity ‘about every subject under the sun.’

Related Topics

Popular Authors

David Ogilvy contends that the greatest ad copywriters are marked by an insatiable curiosity ‘about every subject under the sun.’

Related Topics

Popular Authors

More Tom Peters Quotes