Formula for success: under promise and over deliver.
TOM PETERSOh Lord, there it is again. The question;” What kind of business should I start?” Incidentially, it has a twin that also sets me off: “What should I specialize in during the second year of my MBA studies?”
More Tom Peters Quotes
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To meet the demands of the fast-changing competitive scene, we must simply learn to love change as much as we have hated it in the past.
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Listen to Everyone. Ideas come from everywhere
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Gandhi and Mandela and Churchill and JFK and Reagan and Thatcher and Sarkozy and Franklin and Washington set the tone to an incredible degree-their “personal style” was their “brand.” (“It” starts with personal style of the tip-top leadership team.
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You can’t think your way out of a box; you’ve got to act.
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The idea of intimately entwining with customers [to get ideas] is an idea whose time has come.
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Community. A friend started a real estate brokerage a few years ago. By the time she’d added her second employee, she was a pillar of her 35,000-person community.
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Your calendar never lies. All we have is our time. The way we spend our time is our priorities, is our strategy. Your calendar knows what you really care about. Do you?
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Today brands are everything, and all kinds of products and services – from accounting firms to sneaker makers to restaurants – are figuring out how to transcend the narrow boundaries of their categories and become a brand surrounded by a Tommy Hilfiger-like buzz.
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Leaders trust their guts. “Intuition” is one of those good words that has gotten a bad rap. For some reason, intuition has become a “soft” notion.
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The magic formula that successful businesses have discovered is to treat customers like guests and employees like people.
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Rewards should go to teams as a whole.
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As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you.
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Swipe from the best, then adapt.
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Vision is dandy, but sustainable company excellence comes from a huge stable of able managers.
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Stop being conned by the old mantra that says, ‘Leaders are cool, managers are dweebs.’ Instead, follow the Peters Principle: Leaders are cool. Managers are cool too!
TOM PETERS