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Oh Lord, there it is again. The question;” What kind of business should I start?” Incidentially, it has a twin that also sets me off: “What should I specialize in during the second year of my MBA studies?”

Tom Peters

The delivery and presentation media are important, and each format has its advantages and disadvantages, but ultimately I just want to read what I want to read, when and where I want.
TOM PETERS

Important Media Ultimately Want
Be guided by the axiom: There are no limits to the ability to contribute on the part of a properly selected, well-trained, appropriately supported, and, above all, committed person.
TOM PETERS

Ability Appropriate Committed Limits
He who makes the quickest, coolest prototypes reigns!
TOM PETERS

Prototype Reign Work
Ultimately, I think that the growth and sustainability of the e-book movement depends on authors and end-users (readers).
TOM PETERS

Book Growth Thinking
David Ogilvy contends that the greatest ad copywriters are marked by an insatiable curiosity ‘about every subject under the sun.’
TOM PETERS

Copywriters Curiosity Subject Sun
Cost does not equal value… and low cost parts decrease brand equity for a very long time.
TOM PETERS

Cost Elapsed Long
You can only improve what you measure.
TOM PETERS

Improve Measure Only People Possible
Formula for success: under promise and over deliver.
TOM PETERS

Educational Inspirational Success
Usage tends to be global, while funding tends tobe local. When we allow it to happen, usage of a digital library is remarkably diverse and widespread.
TOM PETERS

Digital Library Usage Widerspread
A completely free library is as rare as a truly free lunch.
TOM PETERS

Free Library Lunch Rare
Hire disrespectful people.
TOM PETERS

Disrespectful People Work
Winners must learn to relish change with the same enthusiasm and energy that we have resisted it in the past.
TOM PETERS

Change Learning Past
I still read quite a few printed books, but if something is available in digital format I do not print it before I read it.
TOM PETERS

Book Digital Hard People Print
The idea of intimately entwining with customers [to get ideas] is an idea whose time has come.
TOM PETERS

Customers Ideas Intimately
Business ceases to be work when you’re chasing a dream that has engorged you. (“Work should be more fun than fun” – Noel Coward.) And if the passion isn’t there. then biotech and plumbing will be equal drags.
TOM PETERS

Biotech Business Cease Dream Engorged
What gets measured gets done.
TOM PETERS

Done Inspirational Customer Service Measurement

Oh Lord, there it is again. The question;” What kind of business should I start?” Incidentially, it has a twin that also sets me off: “What should I specialize in during the second year of my MBA studies?”

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Oh Lord, there it is again. The question;” What kind of business should I start?” Incidentially, it has a twin that also sets me off: “What should I specialize in during the second year of my MBA studies?”

Related Topics

Popular Authors

More Tom Peters Quotes