I find digital content much easier and more rewarding to interact with on screen than printed on paper.
TOM PETERSThe idea of intimately entwining with customers [to get ideas] is an idea whose time has come.
More Tom Peters Quotes
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Business is about people. It’s about passion. It’s about bold ideas, bold small ideas or bold large ideas.
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As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you.
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The dominant culture in most big companies demands punishment for a mistake, no matter how useful, small, invisible.
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Develop a respect and reverence for the principle of variation: the idea that the message ain’t in the mean, the mode or the median – it’s in the differences that occur throughout a population.
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The populations of most cities around the world continue to grow. The reasonspeople congregate in cities are various and complex, and the dawn of the digital age has not put much of adamper on the human urge to congregate.
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The whole secret to our success is being able to con ourselves into believing that we’re going to change the world because statistically we are unlikely to do it.
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He who makes the quickest, coolest prototypes reigns!
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Swipe from the best, then adapt.
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Bold botches are to be cherished.
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Don’t let the vision be shot through with holes, but be damn sure some of your best and brightest are shooting at it — with bazookas as well as sniper’s rifles.
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A passive approach to professional growth will leave you by the wayside.
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The best kept secret in the global economy today is this: When your service is AWESOME you get so stinking rich you have to buy new bags to carry all the money home.
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Cost does not equal value… and low cost parts decrease brand equity for a very long time.
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We’re going to see leadership emerge as the most important element of business – the attribute that is highest in demand and shortest in supply.
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The good news – and it is largely good news – is that everyone has a chance to stand out. Everyone has a chance to learn, improve, and build up their skills. Everyone has a chance to be a brand worthy of remark
TOM PETERS