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The idea of intimately entwining with customers [to get ideas] is an idea whose time has come.

Tom Peters

You can’t live life without an eraser.
TOM PETERS

Eraser Happen Life Live
Business is about people. It’s about passion. It’s about bold ideas, bold small ideas or bold large ideas.
TOM PETERS

Ideas Passion People
The populations of most cities around the world continue to grow. The reasonspeople congregate in cities are various and complex, and the dawn of the digital age has not put much of adamper on the human urge to congregate.
TOM PETERS

Age Cities Congregate Digital
If there is a single tragic flaw that mars our biggest enterprises, it is conservatism – the failure to fail, and fail big, in an era of unprecedented volatility and ambiguity.
TOM PETERS

Ambiguity Era Flaws Mars Unprecedented Volatility
The company’s most urgent task is to learn to welcome, beg for, demand – innovation from everyone.
TOM PETERS

Demand Innovation Tasks
As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you.
TOM PETERS

Halos Powerful Want
Those who succeed always reach far beyond formal deputation, take initiatives, and take the heat when things go awry. That’s true in the military in times of war, true for 200 person manufacturing firms, and true at giant automakers or software companies.
TOM PETERS

Initiatives Manufacturing Reach Reputation
Don’t let the vision be shot through with holes, but be damn sure some of your best and brightest are shooting at it — with bazookas as well as sniper’s rifles.
TOM PETERS

Bazookas Rifles Vision
The whole secret to our success is being able to con ourselves into believing that we’re going to change the world because statistically we are unlikely to do it.
TOM PETERS

Believe Secret Statistically World
And remember: Everything in business is a paradox. To be excellent, you have to be consistent. When you’re consistent, you’re vulnerable to attack. Yes, it’s a paradox. Now deal with it!
TOM PETERS

Business Remembers Everything Vulnerable
The workplace revolution that transformed the lives of blue-collar workers in the 1970s and 1980s is finally reaching the offices and cubicles of the white-collar workers.
TOM PETERS

Blue Office Revolution White
I used to be skeptical when educators and technologists predicted that we may be entering a new era of oral culture, in which audible information will be at least as important as visible information.
TOM PETERS

Entering Important May
Forget loyalty. Or at least loyalty to one’s corporation. Try loyalty to your Rolodex-your network-instead.
TOM PETERS

Corporations Loyalty Trying
If future competitiveness depends on treating people as an important part of the institution, the least respectful thing I can imagine doing to a human being is asking him to urinate in a cup.
TOM PETERS

Asking Important People
Treat the customer as an appreciating asset.
TOM PETERS

Appreciate Assets Business
Leaders understand the ultimate power of relationships.
TOM PETERS

Inspirational Leader Ultimate

The idea of intimately entwining with customers [to get ideas] is an idea whose time has come.

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The idea of intimately entwining with customers [to get ideas] is an idea whose time has come.

Related Topics

Popular Authors

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