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…high end does not necessarily equal high price. It’s a matter of attitude.

Tom Peters

Business is about people. It’s about passion. It’s about bold ideas, bold small ideas or bold large ideas.
TOM PETERS

Ideas Passion People
Winners must learn to relish change with the same enthusiasm and energy that we have resisted it in the past.
TOM PETERS

Change Learning Past
If you love your company and love what you do, you will serve your customers better-period!
TOM PETERS

Better Business Love Passion Period
What is my personal strategy for the next 10 hours? Who can I talk with or what can I volunteer for to learn something new?
TOM PETERS

Next Strategy Volunteer
Swipe from the best, then adapt.
TOM PETERS

Business Innovation Innovative
Have you set high standards in the past that make it clear what level of performance you demand?
TOM PETERS

High Levels Past Standards
Oh Lord, there it is again. The question;” What kind of business should I start?” Incidentially, it has a twin that also sets me off: “What should I specialize in during the second year of my MBA studies?”
TOM PETERS

Business Incidentally Sorry Specialization Years
If there is a single tragic flaw that mars our biggest enterprises, it is conservatism – the failure to fail, and fail big, in an era of unprecedented volatility and ambiguity.
TOM PETERS

Ambiguity Era Flaws Mars Unprecedented Volatility
Make an extensive table of project ‘deliverables’. Label one column ‘as requested’. Create another column labeled ‘could be’. Make each ‘could be’ wild and woolly!
TOM PETERS

Column Impact Labels Make Tables
Mastery is great, but even that is not enough. You have to be able to change course without a bead of sweat, or remorse.
TOM PETERS

Able Mastery Remorse Sweat
The difference between great and average is, mostly, having the imagination and zeal to re-create yourself daily.
TOM PETERS

Average Differences Imagination
Divas do it, golfers do it, pilots do it, violists do it, sprinters do it, soldiers do it, surgeons do it, astronauts do it…only business people think it isn’t necessary to train.
TOM PETERS

People Teamwork Thinking
David Ogilvy contends that the greatest ad copywriters are marked by an insatiable curiosity ‘about every subject under the sun.’
TOM PETERS

Copywriters Curiosity Subject Sun
Organizations exist to serve. Period. Leaders live to serve. Period.
TOM PETERS

Entrepreneur Leader Organization
Cost does not equal value… and low cost parts decrease brand equity for a very long time.
TOM PETERS

Cost Elapsed Long
You are your projects!
TOM PETERS

Country Execution People Projects

…high end does not necessarily equal high price. It’s a matter of attitude.

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…high end does not necessarily equal high price. It’s a matter of attitude.

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Popular Authors

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