If future competitiveness depends on treating people as an important part of the institution, the least respectful thing I can imagine doing to a human being is asking him to urinate in a cup.
TOM PETERSHave you set high standards in the past that make it clear what level of performance you demand?
More Tom Peters Quotes
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Treat the customer as an appreciating asset.
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I find digital content much easier and more rewarding to interact with on screen than printed on paper.
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People of all demographic categories and geographic regions will access a good digital library.
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I still read quite a few printed books, but if something is available in digital format I do not print it before I read it.
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The common wisdom is that … managers have to learn to motivate people. Nonsense. Employees bring their own motivation.
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The number one premise of business is that it need not be boring or dull. It ought to be fun. If it’s not fun, you’re wasting your life.
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Appreciation, applause, approval, respect – we all love it!
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Even a poor, out-of-datecollection reflects in its own way the values of the people who created it and the community it serves.
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But there’s no substitute for getting smarter faster. And the way you get smarter is to screw around vigorously. Try stuff. See what works. See what fails miserably. Learn. Rinse. Repeat.
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David Ogilvy contends that the greatest ad copywriters are marked by an insatiable curiosity ‘about every subject under the sun.’
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We cannot innovate without opening the door to havoc.
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Progress is mostly the product of rogues.
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Excellence is not an aspiration. Excellence is what you do in the next five minutes.
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Entrepreneurs have no memories. They take on the world with a completely fresh view.
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Execution Excellence! (Show up on time! Leave last!)
TOM PETERS