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Hire attitude train skills.

Tom Peters

The whole secret to our success is being able to con ourselves into believing that we’re going to change the world because statistically we are unlikely to do it.
TOM PETERS

Believe Secret Statistically World
If the person you delegated to does the job twice as well as you would have done it, consider yourself a leader.
TOM PETERS

Consider Deligated Jobs Leader
The simple act of paying positive attention to people has a great deal to do with productivity.
TOM PETERS

Positive Productive Work Simple
Even a poor, out-of-datecollection reflects in its own way the values of the people who created it and the community it serves.
TOM PETERS

Community People Way
Cost does not equal value… and low cost parts decrease brand equity for a very long time.
TOM PETERS

Cost Elapsed Long
The best kept secret in the global economy today is this: When your service is AWESOME you get so stinking rich you have to buy new bags to carry all the money home.
TOM PETERS

Best Economy Home Secret Today
The populations of most cities around the world continue to grow. The reasonspeople congregate in cities are various and complex, and the dawn of the digital age has not put much of adamper on the human urge to congregate.
TOM PETERS

Age Cities Congregate Digital
Community. A friend started a real estate brokerage a few years ago. By the time she’d added her second employee, she was a pillar of her 35,000-person community.
TOM PETERS

Business Person Real School Second
What gets measured gets done.
TOM PETERS

Done Inspirational Customer Service Measurement
David Ogilvy contends that the greatest ad copywriters are marked by an insatiable curiosity ‘about every subject under the sun.’
TOM PETERS

Copywriters Curiosity Subject Sun
If future competitiveness depends on treating people as an important part of the institution, the least respectful thing I can imagine doing to a human being is asking him to urinate in a cup.
TOM PETERS

Asking Important People
Develop a respect and reverence for the principle of variation: the idea that the message ain’t in the mean, the mode or the median – it’s in the differences that occur throughout a population.
TOM PETERS

Differences Educational Ideas Mean Occur
Sorry, but those are two of the most profoundly upsetting questions anyone can ask – upsetting because the answer should be obvious: Do what turns you on, not what the statistics say is best.
TOM PETERS

Answer Anyone Profoundly Sorry Statics Upsetting
If you love your company and love what you do, you will serve your customers better-period!
TOM PETERS

Better Business Love Passion Period
Entrepreneurs have no memories. They take on the world with a completely fresh view.
TOM PETERS

Entrepreneur Memories Views
Hire disrespectful people.
TOM PETERS

Disrespectful People Work
I’m fundamentally not interested in the Fortune 500 companies – in US, Mexico, anywhere. The real backbones of economic growth are small and medium businesses.
TOM PETERS

Business Country Growth Real
Momentum is a fragile force. Its worst enemy: procrastination. Its best friend: a deadline (think Election Day). Implication no. 1 (and there is no no. 2): Get to work! NOW!
TOM PETERS

Enemy Procrastination Thinking Worst
Vision is dandy, but sustainable company excellence comes from a huge stable of able managers.
TOM PETERS

Able Excellence Vision
Who comes first? Don’t be silly, says King Hal; it’s employees. That is – and this dear Watson, is elementary – if you genuinely want to put customers first, you must put employees more first.
TOM PETERS

Business Customer Genuine Kings Silly
What you decide not to do is probably more important that what you decide to do.
TOM PETERS

Decide Important Probably
A completely free library is as rare as a truly free lunch.
TOM PETERS

Free Library Lunch Rare
The common wisdom is that … managers have to learn to motivate people. Nonsense. Employees bring their own motivation.
TOM PETERS

Common Motivation People
Leadership is about tapping the wellsprings of human motivation – and about fundamental relations with one’s fellows.
TOM PETERS

Fundamentals Leadership Motivation
Mastery is great, but even that is not enough. You have to be able to change course without a bead of sweat, or remorse.
TOM PETERS

Able Mastery Remorse Sweat
The number one premise of business is that it need not be boring or dull. It ought to be fun. If it’s not fun, you’re wasting your life.
TOM PETERS

Business Creativity Fun
We’re going to see leadership emerge as the most important element of business – the attribute that is highest in demand and shortest in supply.
TOM PETERS

Demand Elements Important

Hire attitude train skills.

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Hire attitude train skills.

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