Gandhi and Mandela and Churchill and JFK and Reagan and Thatcher and Sarkozy and Franklin and Washington set the tone to an incredible degree-their “personal style” was their “brand.” (“It” starts with personal style of the tip-top leadership team.
TOM PETERSBut there’s no substitute for getting smarter faster. And the way you get smarter is to screw around vigorously. Try stuff. See what works. See what fails miserably. Learn. Rinse. Repeat.
More Tom Peters Quotes
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The race will go to the curious, the slightly mad, and those with an un-satiated passion for learning and dare-deviltry.
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The best kept secret in the global economy today is this: When your service is AWESOME you get so stinking rich you have to buy new bags to carry all the money home.
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Dot the i’s, cross the t’s, answer the phones promptly, send out errorless invoices, and in general never forget that the devil is in the details.
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Customers perceive service in their own unique, idiosyncratic, emotional, irrational, end-of-the-day, and totally human terms. Perception is all there is!
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Integrity may be about little things as much or more than big ones.
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Mistakes are life. Mistakes are not to be tolerated…they are to be encouraged. The bigger the better.
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For me, reading is reading.
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Success requires a persistent misreading of the odds.
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The world has not just “turned upside down”. It is turning in every which way at an accelerating pace.
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You can only improve what you measure.
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If a window of opportunity appears, don’t pull down the shade.
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Some people have argued that listening to a work of literature does not really promote literacy in the same way that reading does.
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Smile if it kills you. The physiology of smiling diffuses a lot of anger and angst. It makes your body and soul feel better.
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Momentum is a fragile force. Its worst enemy: procrastination. Its best friend: a deadline (think Election Day). Implication no. 1 (and there is no no. 2): Get to work! NOW!
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Hire disrespectful people.
TOM PETERS







