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Dot the i’s, cross the t’s, answer the phones promptly, send out errorless invoices, and in general never forget that the devil is in the details.

Tom Peters

As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you.
TOM PETERS

Halos Powerful Want
The race will go to the curious, the slightly mad, and those with an un-satiated passion for learning and dare-deviltry.
TOM PETERS

Deviltry Mad Passion Race
Forget loyalty. Or at least loyalty to one’s corporation. Try loyalty to your Rolodex-your network-instead.
TOM PETERS

Corporations Loyalty Trying
The principal reason, invariably, most “successful” giant companies rather quickly become also-rans, or just amorphous blobs on the competitive landscape, is their failure to re-tool in anything like a fundamental way. In fact,
TOM PETERS

Anything Change Fact Successful Worse Yesterday
I think it’s wonderful to save the world, but you need to be part of the world, too.
TOM PETERS

Needs Thinking World
I used to be skeptical when educators and technologists predicted that we may be entering a new era of oral culture, in which audible information will be at least as important as visible information.
TOM PETERS

Entering Important May
Business is about people. It’s about passion. It’s about bold ideas, bold small ideas or bold large ideas.
TOM PETERS

Ideas Passion People
Gandhi and Mandela and Churchill and JFK and Reagan and Thatcher and Sarkozy and Franklin and Washington set the tone to an incredible degree-their “personal style” was their “brand.” (“It” starts with personal style of the tip-top leadership team.
TOM PETERS

Degree Leadership Sorry Team
The common wisdom is that … managers have to learn to motivate people. Nonsense. Employees bring their own motivation.
TOM PETERS

Common Motivation People
Celebrate what you want to see more of.
TOM PETERS

Inspirational Life Motivational
And remember: Everything in business is a paradox. To be excellent, you have to be consistent. When you’re consistent, you’re vulnerable to attack. Yes, it’s a paradox. Now deal with it!
TOM PETERS

Business Remembers Everything Vulnerable
Business ceases to be work when you’re chasing a dream that has engorged you. (“Work should be more fun than fun” – Noel Coward.) And if the passion isn’t there. then biotech and plumbing will be equal drags.
TOM PETERS

Biotech Business Cease Dream Engorged
Accept change as a friend. And don’t take yourself too seriously.
TOM PETERS

Accepting Change
All business success rests on something labeled a sale, which at least momentarily weds company and customer.
TOM PETERS

Congratulations Inspirational Leadership
Cost does not equal value… and low cost parts decrease brand equity for a very long time.
TOM PETERS

Cost Elapsed Long
Ultimately, I think that the growth and sustainability of the e-book movement depends on authors and end-users (readers).
TOM PETERS

Book Growth Thinking

Dot the i’s, cross the t’s, answer the phones promptly, send out errorless invoices, and in general never forget that the devil is in the details.

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Dot the i’s, cross the t’s, answer the phones promptly, send out errorless invoices, and in general never forget that the devil is in the details.

Related Topics

Popular Authors

More Tom Peters Quotes