As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you.
TOM PETERSDot the i’s, cross the t’s, answer the phones promptly, send out errorless invoices, and in general never forget that the devil is in the details.
More Tom Peters Quotes
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The race will go to the curious, the slightly mad, and those with an un-satiated passion for learning and dare-deviltry.
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Forget loyalty. Or at least loyalty to one’s corporation. Try loyalty to your Rolodex-your network-instead.
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The principal reason, invariably, most “successful” giant companies rather quickly become also-rans, or just amorphous blobs on the competitive landscape, is their failure to re-tool in anything like a fundamental way. In fact,
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I think it’s wonderful to save the world, but you need to be part of the world, too.
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I used to be skeptical when educators and technologists predicted that we may be entering a new era of oral culture, in which audible information will be at least as important as visible information.
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Business is about people. It’s about passion. It’s about bold ideas, bold small ideas or bold large ideas.
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Gandhi and Mandela and Churchill and JFK and Reagan and Thatcher and Sarkozy and Franklin and Washington set the tone to an incredible degree-their “personal style” was their “brand.” (“It” starts with personal style of the tip-top leadership team.
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The common wisdom is that … managers have to learn to motivate people. Nonsense. Employees bring their own motivation.
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Celebrate what you want to see more of.
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And remember: Everything in business is a paradox. To be excellent, you have to be consistent. When you’re consistent, you’re vulnerable to attack. Yes, it’s a paradox. Now deal with it!
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Business ceases to be work when you’re chasing a dream that has engorged you. (“Work should be more fun than fun” – Noel Coward.) And if the passion isn’t there. then biotech and plumbing will be equal drags.
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Accept change as a friend. And don’t take yourself too seriously.
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All business success rests on something labeled a sale, which at least momentarily weds company and customer.
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Cost does not equal value… and low cost parts decrease brand equity for a very long time.
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Ultimately, I think that the growth and sustainability of the e-book movement depends on authors and end-users (readers).
TOM PETERS