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Customers perceive service in their own unique, idiosyncratic, emotional, irrational, end-of-the-day, and totally human terms. Perception is all there is!

Tom Peters

You are your projects!
TOM PETERS

Country Execution People Projects
And remember: Everything in business is a paradox. To be excellent, you have to be consistent. When you’re consistent, you’re vulnerable to attack. Yes, it’s a paradox. Now deal with it!
TOM PETERS

Business Remembers Everything Vulnerable
The worse things get, typically, the more they dig in their heels and defend yesterday’s turf.
TOM PETERS

Defend Thing Worse Yesterday
I still read quite a few printed books, but if something is available in digital format I do not print it before I read it.
TOM PETERS

Book Digital Hard People Print
Cost does not equal value… and low cost parts decrease brand equity for a very long time.
TOM PETERS

Cost Elapsed Long
The world has not just “turned upside down”. It is turning in every which way at an accelerating pace.
TOM PETERS

Accelerating Pace Way World
Smile if it kills you. The physiology of smiling diffuses a lot of anger and angst. It makes your body and soul feel better.
TOM PETERS

Better Body Feel Soul
You can only improve what you measure.
TOM PETERS

Improve Measure Only People Possible
Don’t let the vision be shot through with holes, but be damn sure some of your best and brightest are shooting at it — with bazookas as well as sniper’s rifles.
TOM PETERS

Bazookas Rifles Vision
Learning is a matter of intensity not elapsed time.
TOM PETERS

Learning Matter Teaching
What gets measured gets done.
TOM PETERS

Done Inspirational Customer Service Measurement
As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you.
TOM PETERS

Halos Powerful Want
Hire disrespectful people.
TOM PETERS

Disrespectful People Work
Vision is dandy, but sustainable company excellence comes from a huge stable of able managers.
TOM PETERS

Able Excellence Vision
One simply cannot pay tribute to Stephen Covey without saying at the outset that he was a lovely human being.
TOM PETERS

Human Lovely Pay Tribute
Like it or not – and often we don’t – power is a pervasive phenomenon. From midnight decisions in the Oval Office that risk the lives of young Americans to quarrels over the kitchen table, power is part of every human equation.
TOM PETERS

Business Country Numbers Power Risk

Customers perceive service in their own unique, idiosyncratic, emotional, irrational, end-of-the-day, and totally human terms. Perception is all there is!

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Popular Authors

Customers perceive service in their own unique, idiosyncratic, emotional, irrational, end-of-the-day, and totally human terms. Perception is all there is!

Related Topics

Popular Authors

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