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Customers perceive service in their own unique, idiosyncratic, emotional, irrational, end-of-the-day, and totally human terms. Perception is all there is!

Tom Peters

Dot the i’s, cross the t’s, answer the phones promptly, send out errorless invoices, and in general never forget that the devil is in the details.
TOM PETERS

Devil Entrepreneur Phones
Bold botches are to be cherished.
TOM PETERS

Botches Cherished Country People
Develop a respect and reverence for the principle of variation: the idea that the message ain’t in the mean, the mode or the median – it’s in the differences that occur throughout a population.
TOM PETERS

Differences Educational Ideas Mean Occur
The dumbest mistake is viewing design as something you do at the end of the process to ‘tidy up’ the mess, as opposed to understanding it’s a ‘day one’ issue and part of everything.
TOM PETERS

Design Issues Mistakes Something Understanding
Like it or not – and often we don’t – power is a pervasive phenomenon. From midnight decisions in the Oval Office that risk the lives of young Americans to quarrels over the kitchen table, power is part of every human equation.
TOM PETERS

Business Country Numbers Power Risk
If a window of opportunity appears, don’t pull down the shade.
TOM PETERS

Inspirational Opportunity Success
Formula for success: under promise and over deliver.
TOM PETERS

Educational Inspirational Success
And remember: Everything in business is a paradox. To be excellent, you have to be consistent. When you’re consistent, you’re vulnerable to attack. Yes, it’s a paradox. Now deal with it!
TOM PETERS

Business Remembers Everything Vulnerable
You can’t think your way out of a box; you’ve got to act.
TOM PETERS

Boxes Thinking Way
Execution Excellence! (Show up on time! Leave last!)
TOM PETERS

Entrepreneur Excellence Lasts
If no one is pissed-off with you then you are dead but just haven’t figured it out yet.
TOM PETERS

Knowledge Learning Off Pissed
We cannot innovate without opening the door to havoc.
TOM PETERS

Doors Havoc Innovation
Treat the customer as an appreciating asset.
TOM PETERS

Appreciate Assets Business
The day firing becomes easy is the day to fire yourself.
TOM PETERS

Easy Fire Wisdom Yourself
Entrepreneurs have no memories. They take on the world with a completely fresh view.
TOM PETERS

Entrepreneur Memories Views
If future competitiveness depends on treating people as an important part of the institution, the least respectful thing I can imagine doing to a human being is asking him to urinate in a cup.
TOM PETERS

Asking Important People

Customers perceive service in their own unique, idiosyncratic, emotional, irrational, end-of-the-day, and totally human terms. Perception is all there is!

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Customers perceive service in their own unique, idiosyncratic, emotional, irrational, end-of-the-day, and totally human terms. Perception is all there is!

Related Topics

Popular Authors

More Tom Peters Quotes