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Customers perceive service in their own unique, idiosyncratic, emotional, irrational, end-of-the-day, and totally human terms. Perception is all there is!

Tom Peters

Business ceases to be work when you’re chasing a dream that has engorged you. (“Work should be more fun than fun” – Noel Coward.) And if the passion isn’t there. then biotech and plumbing will be equal drags.
TOM PETERS

Biotech Business Cease Dream Engorged
You can only improve what you measure.
TOM PETERS

Improve Measure Only People Possible
The widespread availability of information is the only basis for effective day-to-day problem solving, which abets continuous improvement programs.
TOM PETERS

Abet Availability Information
Customers perceive service in their own unique, idiosyncratic, emotional, irrational, end-of-the-day, and totally human terms. Perception is all there is!
TOM PETERS

Educational Funny Leadership
You are your projects!
TOM PETERS

Country Execution People Projects
Effective listening is a professional achievement-achieved only through hard work.
TOM PETERS

Achievement Effective Hard Listening Work
Leaders win through logistics. Vision, sure. Strategy, yes. But when you go to war, you need to have both toilet paper and bullets at the right place at the right time. In other words, you must win through superior logistics.
TOM PETERS

Leader Right Timer Version War Winning
Some people have argued that listening to a work of literature does not really promote literacy in the same way that reading does.
TOM PETERS

Challenges People Reading
Don’t let the vision be shot through with holes, but be damn sure some of your best and brightest are shooting at it — with bazookas as well as sniper’s rifles.
TOM PETERS

Bazookas Rifles Vision
Have you set high standards in the past that make it clear what level of performance you demand?
TOM PETERS

High Levels Past Standards
I still read quite a few printed books, but if something is available in digital format I do not print it before I read it.
TOM PETERS

Book Digital Hard People Print
The company’s most urgent task is to learn to welcome, beg for, demand – innovation from everyone.
TOM PETERS

Demand Innovation Tasks
To meet the demands of the fast-changing competitive scene, we must simply learn to love change as much as we have hated it in the past.
TOM PETERS

Change Demand Past
If the person you delegated to does the job twice as well as you would have done it, consider yourself a leader.
TOM PETERS

Consider Deligated Jobs Leader
As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you.
TOM PETERS

Halos Powerful Want
The dumbest mistake is viewing design as something you do at the end of the process to ‘tidy up’ the mess, as opposed to understanding it’s a ‘day one’ issue and part of everything.
TOM PETERS

Design Issues Mistakes Something Understanding

Customers perceive service in their own unique, idiosyncratic, emotional, irrational, end-of-the-day, and totally human terms. Perception is all there is!

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Customers perceive service in their own unique, idiosyncratic, emotional, irrational, end-of-the-day, and totally human terms. Perception is all there is!

Related Topics

Popular Authors

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