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Customers perceive service in their own unique, idiosyncratic, emotional, irrational, end-of-the-day, and totally human terms. Perception is all there is!

Tom Peters

Forget loyalty. Or at least loyalty to one’s corporation. Try loyalty to your Rolodex-your network-instead.
TOM PETERS

Corporations Loyalty Trying
Be guided by the axiom: There are no limits to the ability to contribute on the part of a properly selected, well-trained, appropriately supported, and, above all, committed person.
TOM PETERS

Ability Appropriate Committed Limits
If a window of opportunity appears, don’t pull down the shade.
TOM PETERS

Inspirational Opportunity Success
Accept change as a friend. And don’t take yourself too seriously.
TOM PETERS

Accepting Change
If there is a single tragic flaw that mars our biggest enterprises, it is conservatism – the failure to fail, and fail big, in an era of unprecedented volatility and ambiguity.
TOM PETERS

Ambiguity Era Flaws Mars Unprecedented Volatility
Hire attitude train skills.
TOM PETERS

Attitude Skills Train
Entrepreneurs have no memories. They take on the world with a completely fresh view.
TOM PETERS

Entrepreneur Memories Views
You are your projects!
TOM PETERS

Country Execution People Projects
TRUST, not technology, is the issue of the decade.
TOM PETERS

Decades Issues Technology
The dominant culture in most big companies demands punishment for a mistake, no matter how useful, small, invisible.
TOM PETERS

Culture Mistake Punishment
Passion. The life of an entrepreneur is occasionally exhilarating, and almost always exhausting. Only unbridled passion for the concept is likely to see you through the 17-hour days (month after month) and the painful mistakes that are part and parcel of the start-up process.
TOM PETERS

Concept Exhilarating Mistake Occasionally Passion Peace
Become a “learning organization”. Shuck your arrogance – “if it isn’t our idea, it can’t be that good” – and become a determined copycat/ adapter/ enhancer.
TOM PETERS

Arrogance Ideas Organization
A completely free library is as rare as a truly free lunch.
TOM PETERS

Free Library Lunch Rare
We cannot innovate without opening the door to havoc.
TOM PETERS

Doors Havoc Innovation
Leaders’ careers will usually be determined by their handling of one or two critical events that no one could possibly anticipate or plan for.
TOM PETERS

Careers Leadership Two
Public Speaking is a skill that can be studied, polished, perfected. Not only can you get good at it, you can get damn good at it and it makes a heck of a difference.
TOM PETERS

Differences Public Speaking Skills

Customers perceive service in their own unique, idiosyncratic, emotional, irrational, end-of-the-day, and totally human terms. Perception is all there is!

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Popular Authors

Customers perceive service in their own unique, idiosyncratic, emotional, irrational, end-of-the-day, and totally human terms. Perception is all there is!

Related Topics

Popular Authors

More Tom Peters Quotes