David Ogilvy contends that the greatest ad copywriters are marked by an insatiable curiosity ‘about every subject under the sun.’
TOM PETERSOne simply cannot pay tribute to Stephen Covey without saying at the outset that he was a lovely human being.
More Tom Peters Quotes
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But there’s no substitute for getting smarter faster. And the way you get smarter is to screw around vigorously. Try stuff. See what works. See what fails miserably. Learn. Rinse. Repeat.
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Confidence means non-paralysis, a willingness to act, and act decisively, to start new things and cut failing ventures off.
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Today brands are everything, and all kinds of products and services – from accounting firms to sneaker makers to restaurants – are figuring out how to transcend the narrow boundaries of their categories and become a brand surrounded by a Tommy Hilfiger-like buzz.
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A vibrant, rich, growing corpus of public-domain books is a vital public good – similar to parks, the infrastructure of basic services, and other hallmarks of any advanced society.
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Leaders understand the ultimate power of relationships.
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A passive approach to professional growth will leave you by the wayside.
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Public Speaking is a skill that can be studied, polished, perfected. Not only can you get good at it, you can get damn good at it and it makes a heck of a difference.
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The principal reason, invariably, most “successful” giant companies rather quickly become also-rans, or just amorphous blobs on the competitive landscape, is their failure to re-tool in anything like a fundamental way. In fact,
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Those who succeed always reach far beyond formal deputation, take initiatives, and take the heat when things go awry. That’s true in the military in times of war, true for 200 person manufacturing firms, and true at giant automakers or software companies.
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If no one is pissed-off with you then you are dead but just haven’t figured it out yet.
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A completely free library is as rare as a truly free lunch.
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Success requires a persistent misreading of the odds.
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The magic formula that successful businesses have discovered is to treat customers like guests and employees like people.
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The common wisdom is that … managers have to learn to motivate people. Nonsense. Employees bring their own motivation.
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Ultimately, I think that the growth and sustainability of the e-book movement depends on authors and end-users (readers).
TOM PETERS







