He who makes the quickest, coolest prototypes reigns!
TOM PETERSToday brands are everything, and all kinds of products and services – from accounting firms to sneaker makers to restaurants – are figuring out how to transcend the narrow boundaries of their categories and become a brand surrounded by a Tommy Hilfiger-like buzz.
More Tom Peters Quotes
-
-
Today brands are everything, and all kinds of products and services – from accounting firms to sneaker makers to restaurants – are figuring out how to transcend the narrow boundaries of their categories and become a brand surrounded by a Tommy Hilfiger-like buzz.
TOM PETERS -
Without exception, the dominance and coherence of culture proved to be an essential quality of the excellent companies.
TOM PETERS -
With most competitors moving ever faster, the race will go to those who listen (and respond) most intently.
TOM PETERS -
Hire attitude train skills.
TOM PETERS -
David Ogilvy contends that the greatest ad copywriters are marked by an insatiable curiosity ‘about every subject under the sun.’
TOM PETERS -
Forget loyalty. Or at least loyalty to one’s corporation. Try loyalty to your Rolodex-your network-instead.
TOM PETERS -
Business ceases to be work when you’re chasing a dream that has engorged you. (“Work should be more fun than fun” – Noel Coward.) And if the passion isn’t there. then biotech and plumbing will be equal drags.
TOM PETERS -
You are your projects!
TOM PETERS -
The thing that keeps a business ahead of the competition is excellence in execution.
TOM PETERS -
I’m fundamentally not interested in the Fortune 500 companies – in US, Mexico, anywhere. The real backbones of economic growth are small and medium businesses.
TOM PETERS -
Vision is dandy, but sustainable company excellence comes from a huge stable of able managers.
TOM PETERS -
Knowing when to take your losses is an essential part of eventual success.
TOM PETERS -
The whole secret to our success is being able to con ourselves into believing that we’re going to change the world because statistically we are unlikely to do it.
TOM PETERS -
I find digital content much easier and more rewarding to interact with on screen than printed on paper.
TOM PETERS -
Life is pretty simple: You do some stuff. Most fails. Some works. You do more of what works. If it works big, others quickly copy it. Then you do something else. The trick is the doing something else.
TOM PETERS -
Divas do it, golfers do it, pilots do it, violists do it, sprinters do it, soldiers do it, surgeons do it, astronauts do it…only business people think it isn’t necessary to train.
TOM PETERS -
The race will go to the curious, the slightly mad, and those with an un-satiated passion for learning and dare-deviltry.
TOM PETERS -
Celebrate what you want to see more of.
TOM PETERS -
What gets measured gets done.
TOM PETERS -
Winners must learn to relish change with the same enthusiasm and energy that we have resisted it in the past.
TOM PETERS -
How do you achieve excellence?…Stop doing non-excellent stuff!
TOM PETERS -
The delivery and presentation media are important, and each format has its advantages and disadvantages, but ultimately I just want to read what I want to read, when and where I want.
TOM PETERS -
If there is a single tragic flaw that mars our biggest enterprises, it is conservatism – the failure to fail, and fail big, in an era of unprecedented volatility and ambiguity.
TOM PETERS -
The day firing becomes easy is the day to fire yourself.
TOM PETERS -
Sorry, but those are two of the most profoundly upsetting questions anyone can ask – upsetting because the answer should be obvious: Do what turns you on, not what the statistics say is best.
TOM PETERS -
Accept change as a friend. And don’t take yourself too seriously.
TOM PETERS