Bold botches are to be cherished.
TOM PETERSThe principal reason, invariably, most “successful” giant companies rather quickly become also-rans, or just amorphous blobs on the competitive landscape, is their failure to re-tool in anything like a fundamental way. In fact,
More Tom Peters Quotes
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As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you.
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Cost does not equal value… and low cost parts decrease brand equity for a very long time.
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Excellent firms don’t believe in excellence – only in constant improvement and constant change.
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Even a poor, out-of-datecollection reflects in its own way the values of the people who created it and the community it serves.
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Develop a respect and reverence for the principle of variation: the idea that the message ain’t in the mean, the mode or the median – it’s in the differences that occur throughout a population.
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I used to be skeptical when educators and technologists predicted that we may be entering a new era of oral culture, in which audible information will be at least as important as visible information.
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Excellence is not an aspiration. Excellence is what you do in the next five minutes.
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He who makes the quickest, coolest prototypes reigns!
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Every managerial act must be seen as an unequivocal support for urgency in pursuit of constant testing, change, and improvement.
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TRUST, not technology, is the issue of the decade.
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Leaders win through logistics. Vision, sure. Strategy, yes. But when you go to war, you need to have both toilet paper and bullets at the right place at the right time. In other words, you must win through superior logistics.
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Who comes first? Don’t be silly, says King Hal; it’s employees. That is – and this dear Watson, is elementary – if you genuinely want to put customers first, you must put employees more first.
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David Ogilvy contends that the greatest ad copywriters are marked by an insatiable curiosity ‘about every subject under the sun.’
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Success requires a persistent misreading of the odds.
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I’m fundamentally not interested in the Fortune 500 companies – in US, Mexico, anywhere. The real backbones of economic growth are small and medium businesses.
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The delivery and presentation media are important, and each format has its advantages and disadvantages, but ultimately I just want to read what I want to read, when and where I want.
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But there’s no substitute for getting smarter faster. And the way you get smarter is to screw around vigorously. Try stuff. See what works. See what fails miserably. Learn. Rinse. Repeat.
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Make an extensive table of project ‘deliverables’. Label one column ‘as requested’. Create another column labeled ‘could be’. Make each ‘could be’ wild and woolly!
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Have you set high standards in the past that make it clear what level of performance you demand?
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Be guided by the axiom: There are no limits to the ability to contribute on the part of a properly selected, well-trained, appropriately supported, and, above all, committed person.
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If your company has a clean-desk policy, the company is nuts and you’re nuts to stay there.
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The widespread availability of information is the only basis for effective day-to-day problem solving, which abets continuous improvement programs.
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Something mysterious happens to a curious, fully engaged mind – and it happens as often as not, subconsciously. Strange little sparks are set off, connections made, insights triggered
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Entrepreneurs have no memories. They take on the world with a completely fresh view.
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The best kept secret in the global economy today is this: When your service is AWESOME you get so stinking rich you have to buy new bags to carry all the money home.
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The company’s most urgent task is to learn to welcome, beg for, demand – innovation from everyone.
TOM PETERS