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Treat the customer as an appreciating asset.

Tom Peters

Be guided by the axiom: There are no limits to the ability to contribute on the part of a properly selected, well-trained, appropriately supported, and, above all, committed person.
TOM PETERS

Ability Appropriate Committed Limits
The thing that keeps a business ahead of the competition is excellence in execution.
TOM PETERS

Business Competition Excellence
…high end does not necessarily equal high price. It’s a matter of attitude.
TOM PETERS

Attitide Attitude Matter
The day firing becomes easy is the day to fire yourself.
TOM PETERS

Easy Fire Wisdom Yourself
For me, reading is reading.
TOM PETERS

Good Knowledge Learn Read Reading
Lists simplify, clarify, edify.
TOM PETERS

Edify Lists Simplify
The whole secret to our success is being able to con ourselves into believing that we’re going to change the world because statistically we are unlikely to do it.
TOM PETERS

Believe Secret Statistically World
Leaders trust their guts. “Intuition” is one of those good words that has gotten a bad rap. For some reason, intuition has become a “soft” notion.
TOM PETERS

Decision Leader Rap
Accept change as a friend. And don’t take yourself too seriously.
TOM PETERS

Accepting Change
The number one premise of business is that it need not be boring or dull. It ought to be fun. If it’s not fun, you’re wasting your life.
TOM PETERS

Business Creativity Fun
Swipe from the best, then adapt.
TOM PETERS

Business Innovation Innovative
Listen while you can, so that you can lead when you must.
TOM PETERS

Deliver Formula Success
The principal reason, invariably, most “successful” giant companies rather quickly become also-rans, or just amorphous blobs on the competitive landscape, is their failure to re-tool in anything like a fundamental way. In fact,
TOM PETERS

Anything Change Fact Successful Worse Yesterday
Now that I have adopted into my own daily life a device that makes music and spoken-word files easy to access from anywhere, I have tempered my skepticism.
TOM PETERS

Essay Music Spoken Tempered
A vibrant, rich, growing corpus of public-domain books is a vital public good – similar to parks, the infrastructure of basic services, and other hallmarks of any advanced society.
TOM PETERS

Book Growing Hallmark Parks
Progress is mostly the product of rogues.
TOM PETERS

Products Progress Rogues

Treat the customer as an appreciating asset.

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Treat the customer as an appreciating asset.

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