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Treat the customer as an appreciating asset.

Tom Peters

The simple act of paying positive attention to people has a great deal to do with productivity.
TOM PETERS

Positive Productive Work Simple
Something mysterious happens to a curious, fully engaged mind – and it happens as often as not, subconsciously. Strange little sparks are set off, connections made, insights triggered
TOM PETERS

Connections Littles Mind
What is my personal strategy for the next 10 hours? Who can I talk with or what can I volunteer for to learn something new?
TOM PETERS

Next Strategy Volunteer
People of all demographic categories and geographic regions will access a good digital library.
TOM PETERS

Digital Library People
Excellence is not an aspiration. Excellence is what you do in the next five minutes.
TOM PETERS

Excellence Minutes Next
Today brands are everything, and all kinds of products and services – from accounting firms to sneaker makers to restaurants – are figuring out how to transcend the narrow boundaries of their categories and become a brand surrounded by a Tommy Hilfiger-like buzz.
TOM PETERS

Buzz Figure Sneakers Today Transcend
Progress is mostly the product of rogues.
TOM PETERS

Products Progress Rogues
The delivery and presentation media are important, and each format has its advantages and disadvantages, but ultimately I just want to read what I want to read, when and where I want.
TOM PETERS

Important Media Ultimately Want
The race will go to the curious, the slightly mad, and those with an un-satiated passion for learning and dare-deviltry.
TOM PETERS

Deviltry Mad Passion Race
We often hear that the digital age has resulted in a devaluing of time, space, and place. But I wonder if theseclaims are exaggerated.
TOM PETERS

Age Digital Space
How do you achieve excellence?…Stop doing non-excellent stuff!
TOM PETERS

Achieve Excellence Stuff
…high end does not necessarily equal high price. It’s a matter of attitude.
TOM PETERS

Attitide Attitude Matter
Those who succeed always reach far beyond formal deputation, take initiatives, and take the heat when things go awry. That’s true in the military in times of war, true for 200 person manufacturing firms, and true at giant automakers or software companies.
TOM PETERS

Initiatives Manufacturing Reach Reputation
David Ogilvy contends that the greatest ad copywriters are marked by an insatiable curiosity ‘about every subject under the sun.’
TOM PETERS

Copywriters Curiosity Subject Sun
Leaders win through logistics. Vision, sure. Strategy, yes. But when you go to war, you need to have both toilet paper and bullets at the right place at the right time. In other words, you must win through superior logistics.
TOM PETERS

Leader Right Timer Version War Winning
Learning is a matter of intensity not elapsed time.
TOM PETERS

Learning Matter Teaching

Treat the customer as an appreciating asset.

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Treat the customer as an appreciating asset.

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