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What you decide not to do is probably more important that what you decide to do.

Tom Peters

Organizations exist to serve. Period. Leaders live to serve. Period.
TOM PETERS

Entrepreneur Leader Organization
If your company has a clean-desk policy, the company is nuts and you’re nuts to stay there.
TOM PETERS

Clean Desk Company Nuts Office Policy
I think economics is about passion. Economic progress, whether it is a two-person coffee shop or whether it is Netscape, is about people with brave ideas. Because it is brave to mortgage the house, when you’ve got two kids, to start a coffee shop.
TOM PETERS

Coffee Kids Passion
The workplace revolution that transformed the lives of blue-collar workers in the 1970s and 1980s is finally reaching the offices and cubicles of the white-collar workers.
TOM PETERS

Blue Office Revolution White
What gets measured gets done.
TOM PETERS

Done Inspirational Customer Service Measurement
Even a poor, out-of-datecollection reflects in its own way the values of the people who created it and the community it serves.
TOM PETERS

Community People Way
The dumbest mistake is viewing design as something you do at the end of the process to ‘tidy up’ the mess, as opposed to understanding it’s a ‘day one’ issue and part of everything.
TOM PETERS

Design Issues Mistakes Something Understanding
Public Speaking is a skill that can be studied, polished, perfected. Not only can you get good at it, you can get damn good at it and it makes a heck of a difference.
TOM PETERS

Differences Public Speaking Skills
TRUST, not technology, is the issue of the decade.
TOM PETERS

Decades Issues Technology
Forget loyalty. Or at least loyalty to one’s corporation. Try loyalty to your Rolodex-your network-instead.
TOM PETERS

Corporations Loyalty Trying
What is my personal strategy for the next 10 hours? Who can I talk with or what can I volunteer for to learn something new?
TOM PETERS

Next Strategy Volunteer
What you decide not to do is probably more important that what you decide to do.
TOM PETERS

Decide Important Probably
I still read quite a few printed books, but if something is available in digital format I do not print it before I read it.
TOM PETERS

Book Digital Hard People Print
All white-collar work is project work. The single salient fact that touches all of our lives is that work is being reinvented.
TOM PETERS

Facts Life Reinvented White
Now that I have adopted into my own daily life a device that makes music and spoken-word files easy to access from anywhere, I have tempered my skepticism.
TOM PETERS

Essay Music Spoken Tempered
Passion. The life of an entrepreneur is occasionally exhilarating, and almost always exhausting. Only unbridled passion for the concept is likely to see you through the 17-hour days (month after month) and the painful mistakes that are part and parcel of the start-up process.
TOM PETERS

Concept Exhilarating Mistake Occasionally Passion Peace

What you decide not to do is probably more important that what you decide to do.

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What you decide not to do is probably more important that what you decide to do.

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