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What you decide not to do is probably more important that what you decide to do.

Tom Peters

The world has not just “turned upside down”. It is turning in every which way at an accelerating pace.
TOM PETERS

Accelerating Pace Way World
Don’t let the vision be shot through with holes, but be damn sure some of your best and brightest are shooting at it — with bazookas as well as sniper’s rifles.
TOM PETERS

Bazookas Rifles Vision
Passion. The life of an entrepreneur is occasionally exhilarating, and almost always exhausting. Only unbridled passion for the concept is likely to see you through the 17-hour days (month after month) and the painful mistakes that are part and parcel of the start-up process.
TOM PETERS

Concept Exhilarating Mistake Occasionally Passion Peace
Success requires a persistent misreading of the odds.
TOM PETERS

Misreading Odds Persistent
The top athletes are consummate pros who work obsessively at their craft. Approach yours the same way.
TOM PETERS

Athlete Crafts Way
Listen while you can, so that you can lead when you must.
TOM PETERS

Deliver Formula Success
I think economics is about passion. Economic progress, whether it is a two-person coffee shop or whether it is Netscape, is about people with brave ideas. Because it is brave to mortgage the house, when you’ve got two kids, to start a coffee shop.
TOM PETERS

Coffee Kids Passion
How do you achieve excellence?…Stop doing non-excellent stuff!
TOM PETERS

Achieve Excellence Stuff
Integrity may be about little things as much or more than big ones.
TOM PETERS

Integrity Littles May
I think it’s wonderful to save the world, but you need to be part of the world, too.
TOM PETERS

Needs Thinking World
Listen to Everyone. Ideas come from everywhere
TOM PETERS

Everyone Everywhere Ideas Listen
Appreciation, applause, approval, respect – we all love it!
TOM PETERS

Applause Appreciation Approval
With most competitors moving ever faster, the race will go to those who listen (and respond) most intently.
TOM PETERS

Faster Moving Race
Now that I have adopted into my own daily life a device that makes music and spoken-word files easy to access from anywhere, I have tempered my skepticism.
TOM PETERS

Essay Music Spoken Tempered
As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you.
TOM PETERS

Halos Powerful Want
What have you done lately – this week – to make yourself stand out? What would your colleagues or your customers say is your greatest and clearest strength? Your most noteworthy (as in, worthy of note) personal trait?
TOM PETERS

Colleagues Greatest Lately Networthy

What you decide not to do is probably more important that what you decide to do.

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What you decide not to do is probably more important that what you decide to do.

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