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A few years ago, users of Internet services began to realize that when an online service is free, you’re not the customer. You’re the product.

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Ago Began Online Customer Interest Product Service User Year

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

Today, we are pleased to announce the biggest advancement in iPhone.
TIM COOK

Advancement Announce Biggest iPhone Please Today
I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.
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Ahead Apple Best Confident Continue Lie Magical Make Place Together Year
America is always stronger when we do things together.
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Always Country Stronger Thing Together
From an app point of view, if you looked at innovation on the PC, you’d be hard pressed to find companies innovating. The list is small.
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App Companies From Hard Innovating Innovation List Look Point Press Small View
Without encryption, you and I wouldn’t be able to do our banking online.
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Able Banking Encryption Online
There are times in all of our lives when a reliance on gut or intuition just seems more appropriate – when a particular course of action just feels right.
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Action All Appropriate Course Feel Gut Intuition Live Particular Reliance Right Seem Times
A lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door.
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Always Company Department Door Innovation Know Lot Sign Something
Apple Stores Offer the Best Buying Experience and Customer Service On The Planet
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Apple Best Buy Customer Experience Planet Service Store
So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I’d learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.
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I am who I am, and I’m focused on that, and being a great CEO of Apple.
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Apple Being CEO Focus Great
Since these early days, I have seen and have experienced many types of discrimination and all of them were rooted in the fear of people that were different than the majority.
TIM COOK

Different Discrimination Dyas Early Experience Fear Majority Many People Root Since Type
From our point of view it’s important that Apple not be the developer for the world.
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Apple Developer Important The Point View World
The worst thing in the world that can happen to you if you’re an engineer that has given his life to something is for someone to rip it off and put their name to it.
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Engineer Happen Name Rip Someone Something Thing World Worst
If you want me to do things only for ROI reasons, you should get out of this stock.
TIM COOK

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The iPad remains Apple’s second bestselling product – all the more reason why the iPad Pro needs to be “big” in every sense of the word.
TIM COOK

Apple Bestseller Big Every Ipad Need Pro Product More Reason Remain Second Sense Word
I am driven by great work and seeing people do incredible things and having a part in that.
TIM COOK

Driven Great Incredible People Seeing Thing Work

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