An acorn would never brag about giving shade.
TIM COOKA few years ago, users of Internet services began to realize that when an online service is free, you’re not the customer. You’re the product.
More Tim Cook Quotes
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We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day.
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The longer the meeting, the less is accomplished.
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Discrimination, in all its forms, is bad for business.
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So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.
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They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be.
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Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company.
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We say no to great ideas in order to keep the amount of things we focus on very small in number so that we can put enormous energy behind the ones we do choose…..It’s not just saying yes to the right products, it’s saying no to many products that are good ideas, but just not nearly as good as the other ones.
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For the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.
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If I’m working with you for several months on things, if I have a relationship with you, and I decide one day I’m going to sue you,
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We make the best phone, we don’t make the most phones.
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No one should have a key that turns a billion locks. It shouldn’t exist.
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I think that [there is] this fundamental right to privacy and the philosophy that government shouldn’t be intrusive.
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Since these early days, I have seen and have experienced many types of discrimination and all of them were rooted in the fear of people that were different than the majority.
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America is always stronger when we do things together.
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I’m a country boy at the end of the day. I’m going to pick up the phone and tell you I’m going to sue you.
TIM COOK






