I’m a country boy at the end of the day. I’m going to pick up the phone and tell you I’m going to sue you.
TIM COOKA few years ago, users of Internet services began to realize that when an online service is free, you’re not the customer. You’re the product.
More Tim Cook Quotes
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For the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.
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It’s the privilege of a lifetime for me to work with the most innovative people on Earth.
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History rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.
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Our competition is different. They’re confused. They chased after netbooks. Now they’re trying to make PCs into tablets and tablets into PCs. Who knows what they’ll do next?
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Today, we are pleased to announce the biggest advancement in iPhone.
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Security isn’t just a feature, it’s a base, it’s a fundamental, right.
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Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.
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My business is not reading your messages. I don’t have a business doing that. And it’s against my values to do that. I don’t want to read your private stuff.
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A few years ago, users of Internet services began to realize that when an online service is free, you’re not the customer. You’re the product.
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In the long arc of time, you are only relevant if customers love you.
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Apple has a culture of excellence that is, I think, so unique and so special. I’m not going to witness or permit the change of it.
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I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.
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Maybe law enforcement would like the ability to turn on the camera on your Mac.
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A great product isn’t just a collection of features. It’s how it all works together.
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Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company.
TIM COOK