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A few years ago, users of Internet services began to realize that when an online service is free, you’re not the customer. You’re the product.

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Ago Began Online Customer Interest Product Service User Year

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.
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Certainly some things that are very good can sometimes be used in a bad way.
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It is possible to be aware of God at all times.
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Apple is this great American company that could have only happened here.
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For the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.
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Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.
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Open to everyone, regardless of where they come from, what they look like, how they worship or who they love.
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Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
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Discrimination isn’t something that’s easy to oppose. It doesn’t always stare you in the face. It moves in the shadows. And sometimes it shrouds itself within the very laws meant to protect us.
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We make the best phone, we don’t make the most phones.
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I think that [there is] this fundamental right to privacy and the philosophy that government shouldn’t be intrusive.
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The largest lesson I learned from Steve was that the joy in life is in the journey, and I saw him live this every day.
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Discrimination, in all its forms, is bad for business.
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Apple Watch is the most personal device we’ve ever created.
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Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company.
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What makes Siri cool is she has a personality.
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