Our new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.
TIM COOKWe make the best phone, we don’t make the most phones.
More Tim Cook Quotes
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Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.
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Let your joy be in your journey, not in some distant goal.
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It’s the privilege of a lifetime for me to work with the most innovative people on Earth.
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I don’t really think anything Microsoft does puts pressure on Apple.
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Apple Watch is the most personal device we’ve ever created.
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So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.
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To whom much is given, much is expected. I do believe this. It’s embedded in me.
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Life is fragile. We’re not guaranteed a tomorrow so give it everything you’ve got.
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For the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.
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In the world of cyber security, the last thing you want is to have a target painted on you.
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A few years ago, users of Internet services began to realize that when an online service is free, you’re not the customer. You’re the product.
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So let me be clear: I’m proud to be gay, and I consider being gay among the greatest gifts God has given me.
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If those of us in positions of responsibility fail to do everything in our power to protect the right of privacy, we risk something far more valuable than money. We risk our way of life.
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I am who I am, and I’m focused on that, and being a great CEO of Apple.
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I think everyone has to ask, how do companies make their money? Follow the money. And if they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried.
TIM COOK






