The largest lesson I learned from Steve was that the joy in life is in the journey, and I saw him live this every day.
TIM COOKWe make the best phone, we don’t make the most phones.
More Tim Cook Quotes
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Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.
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I think that [there is] this fundamental right to privacy and the philosophy that government shouldn’t be intrusive.
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In my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.
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An acorn would never brag about giving shade.
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We can’t take all of our energy and all of our care and finish the painting, then have someone else put their name on it.
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Apple Watch is the most personal device we’ve ever created.
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Apple Stores Offer the Best Buying Experience and Customer Service On The Planet
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You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.
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Apple has a culture of excellence that is, I think, so unique and so special. I’m not going to witness or permit the change of it.
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Security isn’t just a feature, it’s a base, it’s a fundamental, right.
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Our competition is different. They’re confused. They chased after netbooks. Now they’re trying to make PCs into tablets and tablets into PCs. Who knows what they’ll do next?
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The iPad remains Apple’s second bestselling product – all the more reason why the iPad Pro needs to be “big” in every sense of the word.
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My own view is that encryption is a much better, much better world. And I’m not the only person that thinks that.
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I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.
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History rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.
TIM COOK