Excellence has become a habit.
TIM COOKExcellence has become a habit.
TIM COOKTo whom much is given, much is expected. I do believe this. It’s embedded in me.
TIM COOKFor the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.
TIM COOKCompanies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.
TIM COOKIn the world of cyber security, the last thing you want is to have a target painted on you.
TIM COOKWe believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
TIM COOKI despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.
TIM COOKI remember what it was like to grow up in the South in the 1960s and 1970s.
TIM COOKMaybe law enforcement would like the ability to turn on the camera on your Mac.
TIM COOKI’m a country boy at the end of the day. I’m going to pick up the phone and tell you I’m going to sue you.
TIM COOKI think that [there is] this fundamental right to privacy and the philosophy that government shouldn’t be intrusive.
TIM COOKYou can’t have a back door that’s only for the good guys.
TIM COOKI am driven by great work and seeing people do incredible things and having a part in that.
TIM COOKThe worst thing in the world that can happen to you if you’re an engineer that has given his life to something is for someone to rip it off and put their name to it.
TIM COOKNever try to fix other people. God does not need to do a bank shot off your lips.
TIM COOKOur whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.
TIM COOK