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We’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives.

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Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.
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I learned that focus is key. Not just in your running a company, but in your personal life as well.
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America is always stronger when we do things together.
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I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.
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Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
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If those of us in positions of responsibility fail to do everything in our power to protect the right of privacy, we risk something far more valuable than money. We risk our way of life.
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There are times in all of our lives when a reliance on gut or intuition just seems more appropriate – when a particular course of action just feels right.
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I am who I am, and I’m focused on that, and being a great CEO of Apple.
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I am driven by great work and seeing people do incredible things and having a part in that.
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Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.
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And that’s what everyone at Apple is focused on – pushing forward and creating the future.
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I’m speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information.
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Since these early days, I have seen and have experienced many types of discrimination and all of them were rooted in the fear of people that were different than the majority.
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I just want to build great products.
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Security isn’t just a feature, it’s a base, it’s a fundamental, right.
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So let me be clear: I’m proud to be gay, and I consider being gay among the greatest gifts God has given me.
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