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We’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives.

Tim Cook

Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company.
TIM COOK

Base Business Country Different Forth Information People Person Product Very Watch
Without encryption, you and I wouldn’t be able to do our banking online.
TIM COOK

Able Banking Encryption Online
People are running huge enterprises off of hacking and stealing data.
TIM COOK

Data Enterprise Hack Huge People Run Stael
Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.
TIM COOK

Apple Give Goal Imagine Life Once Something Want Whole Without
When I think of civil liberties I think of the founding principles of the country. The freedoms that are in the First Amendment. But also the fundamental right to privacy.
TIM COOK

Amendment Country First Found Freedom Fundamental Liberty Principle Privacy Right Think
I learned that focus is key. Not just in your running a company, but in your personal life as well.
TIM COOK

Company Focus Learn Life Well Personal Run
There are times in all of our lives when a reliance on gut or intuition just seems more appropriate – when a particular course of action just feels right.
TIM COOK

Action All Appropriate Course Feel Gut Intuition Live Particular Reliance Right Seem Times
Apple is this great American company that could have only happened here.
TIM COOK

Apple Bret Company Country Happen Have Only
They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be.
TIM COOK

Apple Company Everything Gobbling Kind Learn Monetize Need Require Think Try Wrong
We say no to great ideas in order to keep the amount of things we focus on very small in number so that we can put enormous energy behind the ones we do choose…..It’s not just saying yes to the right products, it’s saying no to many products that are good ideas, but just not nearly as good as the other ones.
TIM COOK

Choose Energy Enor Focus Good Great Idea Isea Keep Member One Ous Product Say Small
The government should always be the one defending civil liberties.
TIM COOK

Always Covil Defend Government Liberty Shoul
Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.
TIM COOK

Another Brick Fall House Important Pretty Privacy Pukl Right Some Soon
I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.
TIM COOK

Company Deal Despise Going Life Politics Room Short Way
Discrimination isn’t something that’s easy to oppose. It doesn’t always stare you in the face. It moves in the shadows. And sometimes it shrouds itself within the very laws meant to protect us.
TIM COOK

Always Discrimination Face Move Protect Something Sometimes Stare
The sidelines are not where you want to live your life. The world needs you in the arena!
TIM COOK

Arenal Life Need Sideline Want World
Discrimination, in all its forms, is bad for business.
TIM COOK

Bsuienss Discrimination Form Nbad

We’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives.

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We’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives.

Related Topics

Popular Authors

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