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We’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives.

Tim Cook

To whom much is given, much is expected. I do believe this. It’s embedded in me.
TIM COOK

Believe Embedded Expect Given Much Who
If I’m working with you for several months on things, if I have a relationship with you, and I decide one day I’m going to sue you,
TIM COOK

Decide Go Month Relationship Several Sue Work
I’m a country boy at the end of the day. I’m going to pick up the phone and tell you I’m going to sue you.
TIM COOK

Boy Country Day End Go Phone Pick Sue Tell
What makes Siri cool is she has a personality.
TIM COOK

Cool Has Make Personality Sir
We wouldn’t be able to buy things online, because your credit cards – they’ve probably been ripped off anyway, but they would be ripped off left and right every day if there wasn’t encryption.
TIM COOK

Able Anyway Buy Card Credit Encryption Keftm Right Money Online Ripped
I think that [there is] this fundamental right to privacy and the philosophy that government shouldn’t be intrusive.
TIM COOK

Fundamental Government Intrusive Philosophy Privacy Right Think
History rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.
TIM COOK

Forget Happen History One Person Yield
So let me be clear: I’m proud to be gay, and I consider being gay among the greatest gifts God has given me.
TIM COOK

Being Clear Consider Gay Gift Given God Greatest Let Proud
Graduates, your values matter. They are your north star. And work takes on new meaning when you feel you’re pointed in the right direction. Otherwise, it’s just a job. And life is too short for that.
TIM COOK

Direction Graduate Job Matter Meaning New North Otherwise Point Right Star Value Work
Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
TIM COOK

Get Gone Great Home Joy Money Somebody Use
So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I’d learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.
TIM COOK

Church Discovery Figure Heart led Moral Myself Out Own Parent Process Right Search True
Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.
TIM COOK

Achieve Deceive Hard Other Success Themselves Ultimately Work Worse
I don’t think Apple has to own a content business.
TIM COOK

Apple Business Content Own Think
Everybody doesn’t want to have to be a computer scientist to protect themselves. Most people have no desire to do that.
TIM COOK

Computer Desire Everybody Have Most People Protect Scientist Themselves Want
Apple Pay is forever changing the way we pay for things.
TIM COOK

Apple Change Forever Pay Thing Way
The sidelines are not where you want to live your life. The world needs you in the arena!
TIM COOK

Arenal Life Need Sideline Want World

We’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives.

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We’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives.

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Popular Authors

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