Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.
TIM COOKIn my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.
More Tim Cook Quotes
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Apple has a culture of excellence that is, I think, so unique and so special. I’m not going to witness or permit the change of it.
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Today, we are pleased to announce the biggest advancement in iPhone.
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Price is rarely the most important thing. A cheap product might sell some units.
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Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.
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Our message, to people around the country and around the world, is this: Apple is open.
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Life is fragile. We’re not guaranteed a tomorrow so give it everything you’ve got.
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History rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.
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In my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.
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I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.
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I personally admire Steve Jobs not most for what he did, or what he said, but for what he stood for.
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No matter what you do next, the world needs your energy, your passion, your impatience for progress. Don’t shrink from risk. And tune out those critics and cynics.
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If you want me to do things only for ROI reasons, you should get out of this stock.
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Graduates, your values matter. They are your north star. And work takes on new meaning when you feel you’re pointed in the right direction. Otherwise, it’s just a job. And life is too short for that.
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Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.
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Nobody wants to buy sour milk.
TIM COOK