A few years ago, users of Internet services began to realize that when an online service is free, you’re not the customer. You’re the product.
TIM COOKIn my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.
More Tim Cook Quotes
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I don’t really think anything Microsoft does puts pressure on Apple.
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I just want to build great products.
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We’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives.
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Price is rarely the most important thing. A cheap product might sell some units.
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Our message, to people around the country and around the world, is this: Apple is open.
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Excellence has become a habit.
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Nobody wants to buy sour milk.
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In the long arc of time, you are only relevant if customers love you.
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My business is not reading your messages. I don’t have a business doing that. And it’s against my values to do that. I don’t want to read your private stuff.
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The longer the meeting, the less is accomplished.
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People are running huge enterprises off of hacking and stealing data.
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Apple has a culture of excellence that is, I think, so unique and so special. I’m not going to witness or permit the change of it.
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Let your joy be in your journey, not in some distant goal.
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Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
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If I’m expected to keep your messages, and everybody else’s, then there should be a law that says, you need to keep all of these.
TIM COOK