And that’s what everyone at Apple is focused on – pushing forward and creating the future.
TIM COOKIf you want me to do things only for ROI reasons, you should get out of this stock.
More Tim Cook Quotes
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So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.
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Apple has a culture of excellence that is, I think, so unique and so special. I’m not going to witness or permit the change of it.
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Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.
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You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.
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I don’t think Apple has to own a content business.
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Apple is this great American company that could have only happened here.
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Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.
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Let your joy be in your journey, not in some distant goal.
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Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those.
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We’re talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
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A great product isn’t just a collection of features. It’s how it all works together.
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I don’t consider myself an activist, but I realize how much I’ve benefited from the sacrifice of others.
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I am driven by great work and seeing people do incredible things and having a part in that.
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A wave of legislation, introduced in more than two dozen states, would allow people to discriminate against their neighbors.
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Apple has lost a visionary and creative genius, and the world has lost an amazing human being.
TIM COOK