I think that [there is] this fundamental right to privacy and the philosophy that government shouldn’t be intrusive.
TIM COOKIf you want me to do things only for ROI reasons, you should get out of this stock.
More Tim Cook Quotes
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Discrimination, in all its forms, is bad for business.
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Everybody doesn’t want to have to be a computer scientist to protect themselves. Most people have no desire to do that.
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The worst thing in the world that can happen to you if you’re an engineer that has given his life to something is for someone to rip it off and put their name to it.
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I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.
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Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
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Apple Watch is the most personal device we’ve ever created.
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You want to be the pebble in the pond that creates the ripples for change.
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If I’m expected to keep your messages, and everybody else’s, then there should be a law that says, you need to keep all of these.
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In the long arc of time, you are only relevant if customers love you.
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Gaming has kind of evolved a bit. More people play on portable devices.
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The longer the meeting, the less is accomplished.
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The iPad remains Apple’s second bestselling product – all the more reason why the iPad Pro needs to be “big” in every sense of the word.
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My own view is that encryption is a much better, much better world. And I’m not the only person that thinks that.
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I don’t own encryption, Apple doesn’t own encryption. Encryption, as you know, is everywhere. In fact some of encryption is funded by our government.
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America is always stronger when we do things together.
TIM COOK






