Apple Watch is the most personal device we’ve ever created.
TIM COOKIf you want me to do things only for ROI reasons, you should get out of this stock.
More Tim Cook Quotes
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If I’m expected to keep your messages, and everybody else’s, then there should be a law that says, you need to keep all of these.
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Where we might go in the future, we’ll see. Customers love games. I’m not interested in being in the console business in what is thought of as traditional gaming. But Apple is a big player today and things in the future will only make that bigger.
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People are running huge enterprises off of hacking and stealing data.
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If you want me to do things only for ROI reasons, you should get out of this stock.
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Graduates, your values matter. They are your north star. And work takes on new meaning when you feel you’re pointed in the right direction. Otherwise, it’s just a job. And life is too short for that.
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I don’t really think anything Microsoft does puts pressure on Apple.
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Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.
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We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.
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Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.
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Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.
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The government should always be the one defending civil liberties.
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Discrimination isn’t something that’s easy to oppose. It doesn’t always stare you in the face. It moves in the shadows. And sometimes it shrouds itself within the very laws meant to protect us.
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Anything can change, because the smartphone revolution is still in the early stages.
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Nobody wants to buy sour milk.
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Security isn’t just a feature, it’s a base, it’s a fundamental, right.
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