Security isn’t just a feature, it’s a base, it’s a fundamental, right.
TIM COOKIf you want me to do things only for ROI reasons, you should get out of this stock.
More Tim Cook Quotes
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I just want to build great products.
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We can’t take all of our energy and all of our care and finish the painting, then have someone else put their name on it.
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My business is not reading your messages. I don’t have a business doing that. And it’s against my values to do that. I don’t want to read your private stuff.
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No one should have a key that turns a billion locks. It shouldn’t exist.
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For the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.
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Our new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.
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There’s a mountain of information about us. I mean there’s so much. Anyway, I’m not an intelligence person. But I just look at it and it’s a mountain of data.
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I think that [there is] this fundamental right to privacy and the philosophy that government shouldn’t be intrusive.
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I’m a country boy at the end of the day. I’m going to pick up the phone and tell you I’m going to sue you.
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I love museums. But I don’t want to live in one.
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My own view is that encryption is a much better, much better world. And I’m not the only person that thinks that.
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An acorn would never brag about giving shade.
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We’re talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
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You are more powerful than you think.
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Apple has a culture of excellence that is, I think, so unique and so special. I’m not going to witness or permit the change of it.
TIM COOK