So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.
TIM COOKNobody wants to buy sour milk.
More Tim Cook Quotes
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Life is fragile. We’re not guaranteed a tomorrow so give it everything you’ve got.
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I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.
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You are more powerful than you think.
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I think everyone has to ask, how do companies make their money? Follow the money. And if they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried.
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Apple is this great American company that could have only happened here.
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If I’m expected to keep your messages, and everybody else’s, then there should be a law that says, you need to keep all of these.
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Apple Watch is the most personal device we’ve ever created.
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We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
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Since these early days, I have seen and have experienced many types of discrimination and all of them were rooted in the fear of people that were different than the majority.
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Anything can change, because the smartphone revolution is still in the early stages.
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No one should have a key that turns a billion locks. It shouldn’t exist.
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They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be.
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You can’t have a back door that’s only for the good guys.
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If you want me to do things only for ROI reasons, you should get out of this stock.
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I believe that if you took privacy and you said, I’m willing to give up all of my privacy to be secure. So you weighted it as a zero.
TIM COOK