If I’m working with you for several months on things, if I have a relationship with you, and I decide one day I’m going to sue you,
TIM COOKNobody wants to buy sour milk.
More Tim Cook Quotes
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I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.
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Nobody wants to buy sour milk.
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A lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door.
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Gaming has kind of evolved a bit. More people play on portable devices.
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Security isn’t just a feature, it’s a base, it’s a fundamental, right.
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We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.
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Our message, to people around the country and around the world, is this: Apple is open.
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Apple has a culture of excellence that is, I think, so unique and so special. I’m not going to witness or permit the change of it.
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The longer the meeting, the less is accomplished.
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So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.
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I learned that focus is key. Not just in your running a company, but in your personal life as well.
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The worst thing in the world that can happen to you if you’re an engineer that has given his life to something is for someone to rip it off and put their name to it.
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From an app point of view, if you looked at innovation on the PC, you’d be hard pressed to find companies innovating. The list is small.
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Price is rarely the most important thing. A cheap product might sell some units.
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It’s the privilege of a lifetime for me to work with the most innovative people on Earth.
TIM COOK