In my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.
TIM COOKNobody wants to buy sour milk.
More Tim Cook Quotes
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A wave of legislation, introduced in more than two dozen states, would allow people to discriminate against their neighbors.
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I personally admire Steve Jobs not most for what he did, or what he said, but for what he stood for.
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Our new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.
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I’m speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information.
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And that’s what everyone at Apple is focused on – pushing forward and creating the future.
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Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.
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You can only do so many things great, and you should cast aside everything else.
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From an app point of view, if you looked at innovation on the PC, you’d be hard pressed to find companies innovating. The list is small.
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Security isn’t just a feature, it’s a base, it’s a fundamental, right.
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My business is not reading your messages. I don’t have a business doing that. And it’s against my values to do that. I don’t want to read your private stuff.
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Maybe law enforcement would like the ability to turn on the camera on your Mac.
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We sold more iPads in the last quarter alone than any PC manufacturer sold in their entire line.
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I’m a country boy at the end of the day. I’m going to pick up the phone and tell you I’m going to sue you.
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Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company.
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Excellence has become a habit.
TIM COOK






